Xiaomi has introduced a short-drama app which distinguishes itself by offering an ad-free viewing experience for an extensive selection of short dramas at no cost to users.
The app has achieved over 20,000 downloads. It is exclusively available to users of Xiaomi smartphones and has not yet been launched for Apple iOS or other brands of smartphones.
From a business perspective, Xiaomi's strategy diverges from that of numerous free short-drama platforms that heavily depend on advertising for monetization.
Instead, it seeks to establish a competitive advantage in the saturated short-drama market by providing an ad-free viewing experience.
