Chanel fails in court bid to contest similar logo by Huawei

Finance | 21 Apr 2021 8:45 pm

Chanel lost a European Union court fight with Huawei Technologies to protect its famous logo, Bloomberg reports.

Judges ruled in favor of a bid by Huawei to get an EU-wide trademark for a logo, which the French maker of tweed suits and No. 5 perfume said was too similar.

“The marks at issue share some similarities but their visual differences are significant,” the EU General Court in Luxembourg ruled on Wednesday. “In particular, Chanel’s marks have more rounded curves, thicker lines and a horizontal orientation, whereas the orientation of the Huawei mark is vertical.”

Huawei in 2017 applied for EU trademark protection for a logo it would use for computer hardware. Chanel opposed the bid, arguing the representation of two intertwining half-rings was similar to its protected logo, which it uses for products such as cosmetics, perfumes and clothing.

Chanel declined to comment. The decision can be appealed.

The EU’s Intellectual Property Office in 2019 rejected Chanel’s challenge, saying there wasn’t any risk that consumers would confuse the two images.

The case is: T-44/20, Chanel v. EUIPO -- Huawei Technologies.

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