Lululemon reopens Hysan Place store dressed up in natural tones

Business | 2 Jul 2020 7:58 pm

Canadian technical athletic apparel brand lululemon has re-opened the doors to its newly renovated store in Hysan Place in Causeway Bay

First opened in 2015 as the one of the first Asia Flagship Stores, the re-launched Hysan Place store — sized at close to 3,000 square feet — showcases lululemon’s updated interior design and signature installations.

The overall aesthetic of this fresh, refined space includes natural color tones and materials applied throughout, providing a welcoming, bright and energetic space for shoppers. The new shop-front design reinterprets lululemon’s fabric pattern as ocean waves, creating a three-dimensional façade that conveys a sense of fluidity and movement — conceptually marrying the brand’s innovative textile technology with Hong Kong’s iconic Victoria Harbour.

The store offers an extensive range of female and male workout apparel and accessories that fit everyone’s “sweatlife” — ranging from yoga to running, hiking and high-intensity training; as well as the Asia Fit collection, specifically tailored to suit the Asian body type through various aspects including the cut, material and design.

The store also features a large dedicated retail space for men, displaying fitness, smart casual and lifestyle apparel designed for all-day, put-together comfort; as well as the lululemon lab collection, designed for urban-dwellers, providing technically-minded and aesthetically-motivated garments for modern life.

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