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Xiaomi (0810) has announced that it will unveil three new high-end products on Thursday — a smartphone, an electric vehicle and its first AI-powered laptop — as part of a move “toward the ultra-high-end market”.

Its chairman, Lei Jun, said that the Xiaomi 15 Ultra smartphone and the Xiaomi SU7 Ultra EV represent the company's most premium offerings in its 15-year history, saying the Ultra twins will usher in a new era for the brand.

Earlier, the company had announced that the price of the SU7 Ultra would be 814,900 yuan (HK$874,295), which is nearly three times the 215,900 yuan that a Xiaomi SU7 standard version costs.

STAFF REPORTER

Xiaomi takes big steps over to high-end side of market