Bonaqua to launch label-less bottle to encourage sustainabilityLocal | 10 Jun 2021 9:45 pm
Bonaqua will launch a locally produced label-less bottle starting late-June.
The label-less bottles are made from 100 percent recycled PET plastic and are 100 percent recyclable as well. The new label-less bottled water would be available in selected online shopping platforms from June 21, including Coca Cola HK E-shop, HKTVmall and Ztore.
Bonaqua explained the new bottle has taken inspiration from running rivers with a design that delivers higher recycling efficiency simply by eliminating one packaging material. It also learnt from the Coca-Cola Company’s sustainability practices from Japan.
The company will partner with Baguio Waste Management & Recycling Ltd, as well as Hong Kong Observation Wheel & AIA Vitality Park operator for a long-term recycling operation. All PET bottles collected will be delivered by Baguio to New Life Plastics Ltd – Hong Kong’s first PET food-grade ready plastic recycling plant which is set to commence operations in summer 2021.
Bonaqua said the initiative aims to ensure the proper recycling of all beverage containers consumed on-site at one of the most iconic attractions in Hong Kong.
The company added it is working closely with its bottler Swire Coca-Cola HK to motivate consumers to adopt a Bring Your Own Bottle (BYOB) lifestyle. More water stations will be placed around town as well, it said.
Bonaqua had placed emphasis on redesigning its water bottle labels for consumers as well, carrying clear information about the material components in order to facilitate its proper cycling.