Tesla's quarterly deliveries fall more than expected on lower EV demand

Tesla reported a bigger-than-expected fall in fourth-quarter deliveries on Friday and posted a second straight decline in annual sales, as it struggled to whip up demand for its electric vehicles following the withdrawal of tax credits.

The tally raises questions about whether Tesla can stabilize its core auto business following two consecutive years of sales declines, even as it pivots to futuristic projects such as robotics and self-driving cars to justify its steep valuation.

Tesla said it delivered 418,227 vehicles in the October–December quarter, down 15.6 percent from 495,570 a year earlier. Analysts expected 434,487 vehicles or a 12.3 percent drop, according to Visible Alpha.

For the full year, Tesla delivered 1.64 million vehicles, compared with 1.79 million in 2024. Analysts polled by Visible Alpha had expected deliveries of about 1.65 million vehicles, marking the company's second consecutive annual decline.

Shares were up 1.9 percent in trading before the bell.

Tesla's fourth-quarter figures come after third-quarter deliveries were supported by a rush to lock in U.S. EV tax credits before they expired at the end of September, followed by a sharper slowdown as incentives rolled off.

EV demand has softened across the industry since the end of September, when the Trump administration ended US$7,500 (HK$58,500) federal tax credits, with Tesla also facing rising competition globally.

BYD said sales outside of China climbed to a record 1 million vehicles in 2025, up about 150 percent from 2024. The company has said it aims to sell as many as 1.6 million vehicles outside China in 2026, though it has not disclosed an overall sales target.

Tesla in October launched stripped-down "Standard" versions of the Model Y and Model 3, priced about US$5,000 below the previous base models, as it sought to defend volumes after the tax credit loss.

Analysts have said Tesla came under immense pressure in 2025 in North America and Europe, where competition intensified and the company faced brand backlash due to Musk's political rhetoric.

Even as vehicle deliveries have weakened, Tesla shares rose about 11.4 percent in 2025, boosting Musk's wealth.

Investor enthusiasm for Tesla increasingly centers on Musk's push to expand robotaxis, improve self-driving tech and build humanoid robots, even though EV sales still account for the vast majority of Tesla's current revenue.

Reuters