The Hong Kong Tourism Board (HKTB) is hosting its annual large-scale familiarisation trip for the Meetings, Incentives, Conventions and Exhibitions (MICE) sector, welcoming more than 80 trade representatives from nine markets to Hong Kong.
Leveraging the city’s flagship gastronomic event, the Hong Kong Wine & Dine Festival, HKTB curated a series of on-site experiences for MICE trade partners and visitors to promote the appeal and potential of Hong Kong’s “Mega Events + Tourism”.
Hosting until next Monday (Oct 27), the trip has attracted more than 80 trade representatives from the mainland, India, South Korea, Thailand, Indonesia, Malaysia, Singapore, Vietnam, and the Philippines.
“Toast to Success: Hong Kong Top Travel Agents Celebration & Gala Dinner” was held on Saturday, bringing together overseas professionals to enjoy a Cantonese gourmet menu specially crafted by celebrity chefs with wine pairing.
Jennifer Ma, executive president of Grand China MICE Holdings Co. Ltd., praised the Wine & Dine Festival for bringing together global culinary delights in one venue, which is highly appealing to MICE visitors, especially the younger generation.
She added that the visit to Hong Kong provided insights into many new tourism resources, such as events and venues, which will help mainland enterprises better plan future MICE travel activities to Hong Kong.
Representatives from Thailand appreciated Hong Kong’s diverse cruise itineraries, noting that they help enrich the offerings of MICE travel products.
The gala dinner also honored the industry’s contributions to promoting Hong Kong as a leading MICE destination.
HKTB encouraged partners to continue to promote the city’s diverse tourism assets and mega events, helping attract more corporate MICE events and high-value-added visitors to Hong Kong.
Meanwhile, HKTB’s “Hong Kong Incentive Playbook”, which was launched last year, has been upgraded with fresh content, covering more than 200 experiences including new themes of “Cruise” and “Empowerment”.
New activities such as fencing, billiards, world-class auction house tours, movie set exhibitions, and temple tours have been 2 added.
These enhancements aim to strengthen Hong Kong’s position as the preferred MICE destination in Asia, offering even more tailored itinerary options.
