Businesses that trade with Europe are to be warned by British Prime Minister Boris Johnson this week that time is running out to prepare for a no-deal Brexit, Sky News reports.

Johnson and Michael Gove - the cabinet minister in charge of no-deal planning - are to hold talks with business leaders, urging them to step up their efforts.

A publicity campaign, entitled "Time is running out,'' is being launched and HMRC is writing to 200,000 firms to set out new customs and tax rules coming into force.

The move follows the collapse of trade negotiations between Lord Frost and Michel Barnier last week, which ended with Lord Frost, the UK's chief negotiator, telling his EU counterpart not to bother returning to the UK this week.

Interviewed on Sky News' Sophy Ridge On Sunday, Gove suggested there was now a less than 50 percent chance of the UK striking a post-Brexit trade deal with the EU.

Announcing the no-deal campaign, Gove said: "At the end of this year we are leaving the EU single market and customs union and this means there are both new challenges and new opportunities for businesses.

"Make no mistake, there are changes coming in just 75 days and time is running out for businesses to act.

"It is on all of us to put in the work now so that we can embrace the new opportunities available to an independent trading nation with control of its own borders, territorial waters and laws."

Business Secretary Alok Sharma added: "With just 75 days until the end of the transition period, businesses must act now to ensure they are ready for the UK's new start as an independent trading nation once more.

"There will be no extension to the transition period, so there is no time to waste. There will be a guaranteed set of changes for which businesses need to prepare for.

"Businesses have a crucial role to play in ensuring a smooth transition, and the government will be there to support them through this change every step of the way."

In a move to speed up government preparations, Gove has ordered the cabinet's Brexit sub-committee to meet five times per week and said he will chair the 150th meeting of the committee next week.

He is hosting European Commission vice president Maros Sefcovic at a meeting of the EU-UK Joint Committee in London on Monday to discuss progress on the implementation of the Withdrawal Agreement.

The prime minister and Gove will then on Tuesday host a call with business representative organisations, federations and businesses with large supply chains.

Responding to Gove's announcement, British Chambers of Commerce director general Adam Marshall said: "Facing the triple threat of a resurgent coronavirus, tightening restrictions and a disorderly end to the transition period, it is little wonder businesses are struggling to prepare.

"Many firms will be tired of posturing, cliff edges and deadlines, while others are still grappling with fundamental challenges as a result of the pandemic.

"A UK-EU deal is still both possible and critical. Much may change for business at year end, but a deal would give firms more clarity so that they can plan and adjust."

Communities Secretary Robert Jenrick also told Sky News' Kay Burley show that Brussels should show more "flexibility and maturity", but added quitting the transition period with no free trade deal was still "acceptable".

The SNP's Westminster leader, Ian Blackford, said: "With businesses facing more barriers, warnings of queues in lorry parks, potential disruption to supplies, and the double economic hit due to imposing Brexit in the middle of a pandemic - it will no doubt fill businesses with further concern that the UK government's latest campaign comes with the strapline of 'time is running out'.

"Businesses will be in despair at the UK government's extreme approach which risks inflicting further harm at a time when many are struggling to deal with the impact of the coronavirus crisis.

"It's clear beyond any doubt that only by becoming an independent country can we properly protect Scotland's interests and our place in Europe."

The Brexit transition period ends on December 31.

Clock winding down on post-Brexit trade deal, but British business group tired of posturing