Affair in Paris

If you can't go to Paris, Longchamp is bringing Paris to you. To celebrate its Tres Paris autumn/winter collection, the French fashion house is presenting a pop-up Longchamp Cafe by Claudel for the first time ever in Hong Kong. From now until October 24, the Tai Kwun eatery has been...

Ivy Ong-Wood

Friday, October 15, 2021

If you can't go to Paris, Longchamp is bringing Paris to you. To celebrate its Tres Paris autumn/winter collection, the French fashion house is presenting a pop-up Longchamp Cafe by Claudel for the first time ever in Hong Kong.

From now until October 24, the Tai Kwun eatery has been transformed into a Parisian cafe, decorated in Longchamp's distinctive green and riding horse motifs, with walls covered in its autumn/winter campaign visuals.

The cafe will serve French pastries such as macarons, as well as breakfast, lunch, afternoon tea set and dinner from Cafe Claudel with Longchamp detailing. Coffee is also served with the horse logo picked out in cocoa powder on top of the frothy milk.

Two French-inspired flower and bakery carts have been placed at the outdoor area of cafe to display the latest Roseau, Brioche and Filet bags from this season's collection. They also serve as Instagrammable spots.

Feel the need to get a Brioche bag to go with your brioche breakfast? You can buy the bag instantly by scanning the QR code for the Longchamp website on postcards scattered throughout the cafe.