PARKnSHOP Launches ‘Delicious USA 2026’ Campaign in Partnership with U.S. Consulate

PARKnSHOP has launched “Delicious USA 2026”, its latest major international food promotion, following the success of its recent strategic partnership. This year is especially meaningful as the United States celebrates its 250th anniversary. In collaboration with the Agricultural Trade Office (ATO) at the U.S. Consulate General Hong Kong and Macau, PARKnSHOP is honoured to partner with the ATO to introduce an extensive selection of premium American products to Hong Kong consumers. Running from 12 June to 2 July 2026, the campaign will roll out across 30 PARKnSHOP and affiliated stores, as well as PNS eShop, featuring 40 brands with 300 items. .

A soft launch ceremony was held on 9 June 2026 at Festival Walk TASTE. The event was attended by senior representatives from both sides, including Ms. Julie Eadeh, Consul General of the United States in Hong Kong and Macau, and Ms. Freda Ng, Managing Director of PARKnSHOP.

In her speech, Ms. Freda Ng thanked the U.S. side for their strong support. “We are very honoured to have Consul General Julie Eadeh with us today. We also sincerely thank Garrett and the Agricultural Trade Office for their continued support in enriching the American food experience for our customers,” she said.
She noted that PARKnSHOP already offers around 2,000 American products across its network of over 240 stores. “In this Delicious USA campaign, in fact, we are featuring about 300 items specially for this particular event from over 40 brands,” she added. 

Ms. Freda Ng highlighted popular products including USDA Prime and CAB beef, fresh Alaska seafood, and trusted brands such as Organic Valley, Blue Diamond, and Bob’s Red Mill. She further emphasised that the promotion aligns with PARKnSHOP’s “Eat, Share, Love” philosophy, stating, “Guided by our Eat, Share, Love philosophy, PARKnSHOP and our brands continue to bring inspiring food experiences to our customers.”

U.S. Consul General Julie Eadeh praised the collaboration in her remarks, saying, “It is a pleasure to join you today for the launch of the Delicious USA promotion at PARKnSHOP supermarkets across Hong Kong. I would like to extend my sincere thanks to Freda Ng, Managing Director of PARKnSHOP, and to the entire PARKnSHOP team for your partnership with the U.S. Consulate and our Agricultural Trade Office.” She also urged Hong Kong shoppers to take part, stating, “I encourage shoppers across Hong Kong to visit their local PARKnSHOP, discover the wide range of U.S. products on offer, and enjoy a taste of America this summer.”

Ms. Julie Eadeh connected the campaign to American culture, pointing out that “June, typically in the United States, is the time that we get together with family for barbecues,” and added that this year is especially meaningful as it marks the 250th anniversary of the United States.
 
A major highlight of the campaign is the Delicious USA Mini Market, which will take place from 19 to 21 June 2026 at Festival Walk TASTE from 11:00 to 19:00. The mini market will feature dedicated booths promoting U.S. products, live chef demonstrations by Executive Chef Charmaine Cheung preparing Grab-and-Go dishes, a claw machine for winning freebies, and various interactive experiences.
 
Throughout the promotion period, several special attractions will be available. The California Wineries Booth will offer exclusive promotions on popular California wines including Apothic, Dark Horse, and Barefoot ranges. The Prime Steakhouse section will provide a 15% discount when customers buy two chilled USDA Prime beef items, along with tasting demonstrations. 

Besides, Alaska’s Finest Taste will showcase MSC-certified frozen Alaska seafood such as Black Cod, Red Fish, and Flounder with special promotions and tasting events. The Easy Snacks Booth will focus on Blue Diamond almonds and Almond Breeze drinks, complete with tasting sessions and freebies. In addition, there will be strong displays of Bob’s Red Mill organic grains, oats, and quinoa, as well as Organic Valley dairy products and in season U.S. strawberries.

Customers who spend over HK$100 on U.S. products can redeem a claw machine token to participate in the fun claw machine game, with attractive prizes including HK$50 cash coupons and gift packs filled with American products. The Delicious USA Mini Market not only features extensive tasting sessions and exciting on-site interactive experiences, but also invites customers to explore, savour, and enjoy themselves, fully immersing in the vibrant and diverse charm of American food culture.

To further enhance customers’ experience of U.S. flavours, PARKnSHOP is rolling out attractive spending rewards at designated American food zones throughout the campaign period. At Festival Walk, customers spending HK$150 or above on U.S. products will receive a free Red Apple (valued at HK$5.9, Festival Walk exclusive). Those spending HK$250 or above can pay an additional HK$10 to redeem a bottle of Skippy Peanut Butter Super Chunk (valued at HK$40). Meanwhile, customers spending HK$350 or above will receive a HK$20 shopping coupon for free.

As the United States celebrates its 250th anniversary, the Delicious USA 2026 campaign serves not only as a commercial promotion but also as a meaningful cultural exchange, allowing Hong Kong residents to enjoy the diversity and vibrancy of American food culture right at home.