Green Carpet Awards honor a dozen personalities

World | 27 Sep 2019 6:31 pm

Fashion and entertainment's finest, took Milan by storm last night with the third edition of the Green Carpet Fashion Awards, Italia.

The awards have established themselves as one of the world’s foremost fashion events.

Guests including Adut Akech, Jon Kortajarena, Stella McCartney, Dame Anna Wintour, Valentino Garavani, Sophia Loren, Alessandra Ambrosio, Doutzen Kroes, Colin Firth, Shailene Woodley, Barbara Palvin, Elsa Hosk, Amber Valletta, Candice Swanepoel, Eric Underwood, Sinead Burke, Olivia Palermo, Ian Somerhalder, Nikki Reed, Pixie Geldof, Jess Glynne, Kat Graham, Lea T and Toni Garrn descended upon Milan’s iconic La Scala to celebrate and award the changemakers, disruptors, forward thinkers and organisations that are shaping the fashion industry and steering it towards a sustainable future.

Guests walked the carpet before enjoying a champagne reception in the La Scala Square garden which was designed by the award’s Creative Director and Vogue’s International Editor at Large, Hamish Bowles.

This year’s sustainable green carpet covered Piazza La Scala using more than 2,000 square metres of ECONYL regenerated nylon. Created from rescued fishing nets and other nylon waste, the carpet provided the backdrop for the event, and following the awards will be recycled or repurposed.

All plants and flowers used in the production of the event will donated to the City of Milan and re-planted after the awards.

A number of attendees took up the Green Carpet Challenge for the evening.

Among the bespoke sustainable looks on the green carpet were Adut Akech and Sophia Loren dressed by Valentino, Lou Doillon dressed by Gucci, Letitia Wright, Shailene Woodley and Amber Valletta dressed by Stella McCartney, Jess Glynne dressed by Vivienne Westwood, Dylan Sprouse dressed by Hugo Boss, Sinead Burke dressed by Roksanda, Doutzen Kroes dressed by Max Mara, Pixie Geldof dressed by Miu Miu, Candice Swanepoel dressed by Philosophy, Barbara Palvin dressed by Diesel, Elsa Hosk, Alessandra Ambrosio and Izabel Goulart dressed by Etro, Doina Ciobanu dressed by Emilio Pucci, Toni Garrn dressed in Alberta Ferretti, Michelle Hunziker dressed by Trussadi and Eva Riccobono dressed by Laura Strambi.

Twelve awards were presented during a ceremony which closed Milan Fashion Week.

Valentino Garavani, founder of fashion brand Valentino, accepted the prestigious Legacy Award for his iconic work, spanning five decades, championing Italian design and fashion. The award recognised the quality and durability of his label’s creations and the legacy of these pieces being passed on for generations – the opposite of fast disposable fashion. Valentino was presented on stage by icon Sophia Loren.


The GCFA Groundbreaker Award was won by Stella McCartney, presented by Colin Firth and Amber Valletta, for her pioneering work. Since the beginning of her career, McCartney has diligently mapped the industry and used evidence to make ground-breaking interventions that lighten the impact of the fashion supply chain and reconfigure it for the future.

The Art of Craftsmanship Award was given on stage by Pier Paolo Piccioli, Creative Director at Valentino and long championing craftsmanship in his atelier, to Pino Grasso. For the last 60 years Grasso has championed artisanal embroidery done by hand, Pino Grasso is seen to not only preserve traditional handicraft, but also by avoiding machine embroidery, Grasso minimises carbon emissions.

François-Henri Pinault, Chairman and CEO of Kering was awarded the GCFA Visionary Award by Ginevra Elkann. Pinault has allowed sustainability to become a core part of the market value rather than a cost of doing business. He has created powerful tools, such as the Environmental Profit and Loss methodology, in remodelling the fashion industry in favour of the environment.

This year’s North Star award, presented by Colin Firth and Lea T, acknowledged two of the most important academic and political research developments in the last 12 months; NYU Stern’s report – Made in Ethiopia: challenges in the garments industry’s new frontier (May 2019) and The Union of Concerned Researchers in Fashion for its tireless and diligent work in aims to change the face of fashion.

The Healthy Seas divers arrived on stage where they were awarded the Circular Economy Award by Prada’s Lorenzo Bertelli, for the heroic story of skill and courage of their specialist team of divers. Divers collect discarded ghost fishing nets that are then combined with other nylon waste and regenerated into ECONYL ® yarn by Aquafil and used throughout the fashion and textile industry.

The Social Media Changemaker Award was presented by Royal Ballet dancer Eric Underwood and activist Sinead Burke to Doutzen Kroes. The award was established this year and rewards those using social media for social good. Kroes is currently at the forefront of creating change through the platform of social media, securing billions of impressions for environmental and social causes including groundbreaking campaign #KnotOnMyPlanet.

The Responsible Disruption Award was won by I Was A Sari and presented by actress and singer Lou Doillon. I Was A Sari’s inspiring journey was developed by Stefano Funari in Mumbai where women who were previously excluded from embroidery schools were finally given access to train. programme has created a legacy of social empowerment and commitment to the circular economy by upcycling saris and empowering women long term.


Other awards presented during the evening include:

The Technology and Innovation Award won by Sicit x SprintItaly

The Franca Sozzani GCFA Award for the Best Emerging Designer won by Flavia La Rocca

The CNMI in Recognition of Sustainability Award won by Zegna x Use the Existing Project (Alessandro Sartori) and MaxMara for their Cameluxe programme

The Eco Stewardship Award won by The Gondoliers of Venice

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