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A man walks past the Mosfilm Studios in Moscow -PHOTO
BY REUTERS
It's a typical Moscow night. Our hero, Anton, has just
drunk a glassful of warm pig's blood (an unpleasant but necessary preparation
for hunting vampires). Then he gets stopped by one of the beefy militsiya
who are the scourge of every Muscovite who has ever ventured on to the streets.
Roughed up by the officer demanding his dokumenti, Anton throws up. With
a horrified response, the officer sends our hero along on his mission against
the forces of darkness.
But the question is, who really is the hero? Anton, the morally compromised
watchman of light? Or the wise, pleasure-seeking creatures of the night he has
pledged to keep in check?
Stylishly shot, brooding, ambiguous and Russian to the core, the 2004
fantasy-action film Night Watch has helped ignite a renaissance in
Russian cinema that is reviving the nation's legendary film production
facilities and challenging Hollywood's supremacy in the worldwide movie market.
A decade ago, the post-Soviet film industry was all but officially dead. The
famous Mosfilm studios, once home to directors Sergei Eisenstein and Andrei
Tarkovsky, had packs of stray dogs running in the nearly empty halls.
Then, last summer, Night Watch opened on an unprecedented 325 screens and
earned more money in Russia than blockbusters The Lord of the Rings: The Return
of the King, Troy and The Day After Tomorrow. It outdrew
the American film with which it is most often compared, Matrix Revolutions,
by more than one-third.
It wasn't a fluke. In February, an improbable historical adventure set during
the 1877 Russo-Turkish War, Turkish Gambit, set new box office records,
bringing in US$19.2 million (HK$150) and edging out the latest Star Wars
installment as well as Alexander. Not bad for a war most people outside
Russia have never heard of.
The figures aren't big compared with those of American blockbusters, which just
get started at $100 million. What is unexpected is that these Russian films are
out-earning American blockbusters in a market that - for indigenous films -
amounted to next to nothing only a few years ago.
The phenomenon has come on the heels of a wave of movie house construction
across the country and is as much a story of marketing as production. Audiences
in places as disparate as Russia, Poland, Hungary and Turkey are beginning to
signal an occasional preference for domestic fare, cast with familiar faces in
recognizable locales, over films from faraway Hollywood.
Whether the movies have international legs will become apparent later this year,
when Night Watch, which has earned US$16.3 million in Russia, is
scheduled to hit the United States in the first major American release of a
Russian motion picture.
Fox Searchlight Pictures has also optioned the sequel, Night Watch 2: Chalk of
Fate, which director Timur Bekmambetov is shepherding through
post-production. He plans to shoot the final part of the trilogy in English in
the United States.
"American films since the silent era have dominated the world market. They just
made more, and bigger, and better,'' said Anna Franklin, a longtime critic and
expert on East European film based in Moscow. "But they always made most of
their money in the US and foreign sales were just icing on the cake. All that
changed in the 70s, when American budgets started getting so high they
absolutely had to make money on the international markets to meet the budget.''
The growing domestic sales figures in Russia and elsewhere represent a reversal,
if slight, in the substantial European market share the United States has
locked in over the last decade. That domination is the result of years of
aggressive marketing and distribution agreements along with the commercial
appeal of US-made films.
"There's been a real backlash,'' Franklin said. "People are bored and tired of
all these American films. People in Turkey, in Poland and in a lot of countries
have started producing their own domestic blockbusters, and these blockbusters
are beating the American films at the box office.''
After the 1991 collapse of the Soviet Union, a world-renowned cinema industry
that had produced masterpieces including Eisenstein's Battleship Pot-emkin,
Tarkovsky's Solaris and Sergei Bondarchuk's War and Peace with
100 percent state support suddenly found itself cut off at the knees, without
financial resources.
Many of the 2,000-odd state-run theaters across the country fell into sordid
disrepair. Filmgoers, revolted by the condition of most movie houses, turned to
television or pirated videos of American films. One of the strongest moviegoing
markets in the world - Russians went to the cinema three times as often as
Americans - had evaporated. At the surviving theaters American movies
predominated, aver-aging nearly 80 releases a year through the late 1990s.
Mosfilm, the grande dame of the Russian filmmaking world, spun into a steep
decline, its 98 acres in the heart of Moscow eventually overgrown with weeds
and its soundstages vacant.
"There were empty corridors in-habited by packs of stray dogs,'' said Karen
Shakhnazarov, director of this year's The Rider Named Death and the man
who, as director of Mosfilm since 1998, is credited with bringing the
state-owned studio back.
Russian "art'' films continued to be made. Nikita Mikhalkov's 1994 film, Burnt by
the Sun, won a best foreign film Oscar. But virtually no one in Russia
saw them until they came out on video.
The turnaround began in 1995, when Kodak, against all odds, opened a glitzy
theater in the heart of the capital, the first truly modern movie house in
Russia. It had snack bars, even Dolby stereo. Tickets reached US$15 a head and
more, and people lined up to buy them.
Since then, a cinema building boom has continued unabated. New multi-plexes have
sprouted up in the sprawling shopping malls on Moscow's periphery and in the
regions, from Novosibirsk to Nizhny Novgorod.
Today there are 713 screens in 420 cinemas across Russia, and there may be four
times that many built in the next two years. Ticket sales have leapt from US$18
million in 1999 to US$268 million last year.
To be sure, Hollywood has raked in the biggest share of the box office. The
Russian market grew from a paltry US$10 million a year in 1999 for US
filmmakers to more than US$215 million last year. Since 2003, Russia has been
one of the top 15 markets in the world for American films.
``When I became the director of the studio, we were 20 or 30 years behind the
rest of the world in terms of technology and equipment. But there was nowhere
to take money from,'' Shak-hnazarov said. ``No one was lining up to give us a
bank loan. No one even believed that the restoration of Mosfilm was a viable
task.''
The studio head turned to the one asset he had: The amazing library of Russian
classics gathering dust in storerooms. Many of them, especially old comedies,
still had earnings potential on TV.
``All the money we were getting from selling these movies to television we would
invest in renovation of the fleet. We were buying cameras, lights - we didn't
have anything. We tried to purchase top-of-the-line, and implement only the
breakthrough and innovative technology in our work,'' he said.
``Today, Mosfilm is turning a profit. Russian film managers hope to lure
American crews to Moscow and organize Russian-American co-productions.''
Shooting is under way on the first full co-production, Roland Joffe's Captivity.
The psychological thriller is being filmed on a Mosfilm soundstage with an
American cast and a Russian production company, Ramco, which has partnered with
producer Mark Damon's Foresight Unlimited.
``The barrier for attracting important American and international production to
Russia had been a formidable one,'' Damon said. ``I realized that in order to
break this down, we would have to come to Russia with a very strong director, a
strong project, a strong cast, and once they saw that a film of this level,
this kind of talent, was shooting in Russia, all the barriers would come down.
``They have. I have received so many proposals from all over Hollywood: `Are you
interested in shooting in Russia?'''
The shooting has not been without hitches. The Russian boom operator couldn't
understand the dialogue well enough to position the mike; the camera, bought
for Russian productions, which do not shoot direct sound, had to be outfitted
with a makeshift noise shield; the set itself had to be designed by e-mail
while Joffe was still in New York.
Night Watch and Turkish Gambit producers Konstantin Ernst and
Anatoly Maximov at First Channel credit Mosfilm's upgraded facilities for their
ability to deliver films that look much like high-tech Hollywood productions
for a fraction of the expense.
Night Watch cost just US$4.2 million. Turkish Gambit was shot for
$3.5 million. Its huge, Gladiator-like battle scenes were filmed with a
few extras multiplied many times over by computer imagery.
Yet the budgets for promoting the films might have reached US$7 million each,
according to Russian cinema insiders. The big opening week-ends were attributed
largely to a US-style marketing strategy that encom-passed print, billboard and
television advertising along with gimmicks ranging from T-shirts to coffee
table books and calendars.
Another key part of the equation was a deal with Russia's infamous DVD pirates
that provided rights to legal production of Night Watch DVDs at a
discount in exchange for delaying the DVD release for four weeks after the
theatrical release. In Russia, pirated DVDs often go on sale the same day the
movie opens.
As a result, the movie has sold more than one million legal copies on DVD,
perhaps four times the usual rate for a US blockbuster in Russia.
LOS ANGELES TIMES
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