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PHOTO BY: AP
The White Stripes' Jack White is ready for a break as he slips behind the wheel
of his vintage four-seat Thunderbird and switches on the ignition.
White has been working feverishly on a new album, and he is just days away from
starting a grueling world tour.
The CD, Get Behind Me Satan, is a a daring creative advance in which he
and drummer Meg White have added layers of imagination and depth to what was an
already thrilling sound.
Despite all the gloom surrounding the record industry about the way bottom-line
consciousness at major labels is stifling creativity, White shows how a
fiercely independent artist can still make music that is both cutting-edge and
commercial.
The Stripes' last album, 2003's Elephant, sold four million copies
worldwide and won an album of the year nomination in the Grammys.
In Satan, just released on Third Man/V2 Records, White, 29, sets aside
his signature blistering guitar lines on most of the tracks. Marimbas dominate
one song, grand piano and/or drums highlight others, and he mixes them in
dazzlingly original ways.
The subject matter is more personal - anxious, even desperate looks at conflicts
between innocence and mor-ality on one side and compromise and betrayal on the
other.

Even in some of the album's gentlest moments, a guitar suddenly cuts through
like a knife through a curtain.
"It's probably the most cathartic record I've ever made,'' White says.
The creative leap in Satan is, in its way, reminiscent of the
breakthrough the Beatles made in Rubber Soul, the album that not only
introduced more adult themes to the Beatles' com-positions (the disarming
vulnerability of In My Life) but also new instrumental textures
(mysterious sitar touches in the sophisticated Norwegian Wood).
For all the assurance of the new album, however, the Satan recording
sessions left even the normally work-aholic White drained.
"It was the first album that was really hard to make,'' the singer-songwriter
says.
"It wasn't because we needed inspiration or help creatively. I was writing songs
every day, which is unusual for me. I probably have 35 done. The problem was
outside things.''
The tape machine kept breaking, microphones often went on the blink, water
dripped from the ceiling. You can even hear part of Meg's drum kit tumble over
at the end of one song.
"Torture,'' White sums it up. "It got to the point where I was almost feeling,
`Let's forget it. I can't take it any more.'''
Despite the frustrations, the Stripes recorded the album in just over a week in
March for under US$10,000 (HK$78,000). It's not uncommon for major label bands
to take months or even years and spend US$1 million in the process.
And White hasn't let up. He's worked nonstop on every detail of the album's
launch, including planning a world tour.
That's why a ride in the Thunderbird must seem especially inviting on this rainy
afternoon. He wants a couple of double cheeseburgers and onion rings from his
favorite bar, about 45 minutes away in Dearborn.
Everything about his car, from the upholstery to the tinny radio, is original -
except for the supercharged engine that makes the car roar like a jet as White
pulls into the street.
By the time he hits the freeway, the noise from under the hood makes the car
feel as if it's going 190 kilometers an hour, though the speedometer reads a
prudent 104.
The car skids noticeably when he encounters a sudden traffic tie-up on the wet
streets.
"Sorry about that,'' he says, smiling. "I should have told you, this car's got
90s power and 50s brakes.''
The same could be said about Jack White.
"I've been working all night on the artwork for the album,'' White says by way
of greeting as he walks down the stairs of his elegant home.
On stage, he plays guitar and sings with an immediacy that makes him seem
dangerously near implosion. And even at home, his mind seems amped up, as if
he's about to excuse himself at any minute and race back to his home studio to
put his latest thoughts on tape.
The house documents his endless fascinations. The main floor spills over with a
crazy quilt of passions and projects - from religious statues (he thought of
studying for the priesthood as a teenager) to pinball machines, animal heads on
the wall and a drum kit in the hall.
White leads the way to a back room where the Stripes recorded Satan. The
room is so crowded White can barely make his way past the guitar cases and
microphone cords to show where he did his vocals.
"A formal studio would have killed this record,'' the musician says. "Peo-ple
didn't used to have enough money to do more than one or two takes, so they
would put everything into each one.
"That's what created the urgency in so many of those records. It felt like the
singer's life was on the line. Now you have millions of dollars of technology
to help you in the studio but it doesn't help at all.''
What does help are things like an obsession with a former film star.
White makes his way back to the living room and sits in a chair next to a photo
of Rita Hayworth.
"I've been fascinated with her for years,'' he says. "I used to have a picture
of her in my van when I had my upholstery shop. When I was making this record,
I had so many images flying through my head I had to get centered on something.
I needed an anchor, and she became it. She was a metaphor for everything I
could think of.
"She was a beauty, a love goddess. The red hair, the innocence, the fact she
lost all her memory with Alzheimer's.
"She was a pinup, but I heard she never cared about any of the photos she
took.''
For years, White insisted he was writing about other people. His own life, he
said again and again, was too boring.
He can't make that claim now.
There was a childlike innocence to much of the Stripes' music and even their
red-and-white peppermint outfits. But the new songs are more complex, more
wary, more revealing - as White struggles, sometimes with biblical imagery,
over classic matters of integrity, honor and temptation.
"I don't need any of your pity,'' he snarls in one tune. "I've got plenty of my
own.'' Elsewhere in Satan, White sings, either in a frenzied falsetto or
wounded whisper. there are songs about spoiled innocence, in the exotic,
guitar-driven Blue Orchid; the bruising battlefield of romance, in the
beautiful Forever for Her (Is Over for Me); and dangerous
options, in the bittersweet I'm Lonely (But I Ain't That Lonely Yet).
In singing about betrayal and re-jection, he's not exempting himself from guilt.
There are times in the album when he could be alluding to his own misdeeds as
easily as someone else's.
New looks come with this new terrain. On the album cover, he could be a jaded
actor from a 40s costume drama. Tyrone Power meets Hayworth?
"Everything we do, from Meg's hairdo down to my guitar strap, is just an attempt
to get you to listen to the story in the songs, even if it takes a while to
understand the story,'' he says.
White talks about the new album with the intensity of the music itself. You
sense that the turmoil and com-plexities in the songs didn't end when he wrote
them down. The tension is in the music because the tension is in him.
As White puts more of himself into his music, though, he's taking himself
further from the record marketing machine.
He plans to do only three formal interviews to promote the new album.
"I'm not sure the record company is happy about that,'' he says. "The theory is
that if you do 700 interviews rather than 10, you will sell more rec-ords, and
the more time you spend at radio stations, the more they will play your record.
Maybe, but maybe not. Maybe it's best to just use all that time to make better
records.''
Born John Gillis, White is so quiet about his personal life that fans long
thought Meg was his sister - until reporters in Detroit learned that, although
now divorced, the couple had been married for a while in the 90s and he had
adopted Meg's last name.
The bond between them is obvious from the way they speak of each other during
the interview. Meg's so shy it's probably a relief that he does all the
talking.
She does, however, respond quickly when asked if she remembers the first time
she saw White perform in a club.
"The thing that struck me the most was that he was fearless,'' she says softly,
sitting across from him in the living room.
"He wasn't trying to be whoever was popular at the time on the radio. He was
unique, and that's what he wanted to be. And he's never changed.''
Meg is an elementary drummer, but her basic approach adds a warmth that balances
nicely the torrential fury that White often injects.
"I hated it when we started getting popular and there was this round of `Meg
sucks' or that she was a horrible drummer,'' he says, looking over at her.
"Those people couldn't be more ignorant. She brings a childlike quality to the
music, an innocence, which is perfect for what we do.''
White is so driven he has been dividing his time lately between the Stripes and
the Raconteurs, another band he has formed with fellow Detroit
singer-songwriter Brendan Benson.
"Brendan is a lot more of a song craftsman,'' he says toward the end of the
interview. "I'm more emotional and from the hip, an interesting contrast.''
When rumors of that other band started circulating, there was speculation that Satan
would be the final White Stripes album, but there is something about the
partnership with Meg that White seems to prize too much to let it go.
"I don't know,'' he says of the future. "On one hand, I'd be shocked if we were
still making records in 10 years.
"In a lot of ways, rock 'n' roll is for the young. There are also so many other
things going through my head - bluegrass, blues, country. Then again I see the
Stones and I am really impressed they are expressing rock 'n' roll attitudes at
their age. That's not easy to do.''
Whatever his musical path, White is unlikely to temper his vision, which is
rooted in the blues and country musicians who laid the foundation for rock 'n'
roll in the 40s and 50s.
The music gave him not only a sense of self-identity but also a confidence in
his own future. He guards that rawness and purity fiercely.
"Anytime I have any question about what decision to make I just ask myself, Why
am I doing this? Why did I want to start making music?','' he says.
"The answer was the music gave me a reason to hold my head high at a time little
else did. That's important. Any time you forget that principle is important in
what you do, just turn on MTV and see all the things that can go wrong with a
band and its music.
"Nothing, whether it's more sales or getting your picture in more magazines, is
worth more than being able to hold your head high.''
LOS ANGELES TIMES
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