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English-language radio listeners are a
hardy and rare breed in Hong Kong today.
It's not for want of choice. Four of the city's 13 radio stations still
broadcast primarily in English, though all but one are restricted to the AM
dial, where they are overpowered by static in much of the SAR.
The English-language stations are kept alive largely by legal obligations
imposed on the city's three radio broadcasters and their programming is a pale
shadow of what it was pre-handover. Not surprisingly, none of the channels are
to be found among the city's seven most popular stations, as tracked by Nielsen
Media Research.
What hope there is for a revival of English-language radio and any expansion
into other European and Asian tongues lies with digital radio, an evolving
technology that offers the promise of refreshing radio in the same way that
cable and satellite television transformed TV: Improving reception and ushering
in dozens of new channels.
And digital radio's day has arrived in Hong Kong. Sort of.
Since February, Radio Television Hong Kong has been rebroadcasting its two
English and five Chinese channels using digital audio broadcasting (DAB)
technology, but there are a few catches.
First off, though more than a million DAB radios have been sold worldwide and
many are built in Guangdong factories, no retailer in Hong Kong is selling
them. RTHK has borrowed a few dozen radio sets from a local manufacturer to
circulate for trial use and demonstrate on weekends in shopping malls.
Second, RTHK is using just two of its nine transmitter sites for DAB,
restricting the reach to Sha Tin and the bulk of Hong Kong Island and Kowloon.
Third, the broadcasts are officially operating on a test basis. RTHK is in the
midst of its second consecutive six-month test and officials say they may ask
for another extension, but the government-owned broadcaster doesn't have
permission for permanent transmission.
Lastly, RTHK isn't offering any unique content on its DAB radio broadcasts. More
on that in a moment.
I recently got a hold of one of RTHK's sets - a Goodmans GSR 75 portable that
sells for 60 (HK$850) or so in the United Kingdom - and put it through its
paces head-to-head with a venerable, battle-scarred Sony AM/FM portable with a
broken handle and damaged antenna.
The Goodmans' range proved no better than promised. At home in the eastern New
Territories, the set picked up nothing at all. Out there, most RTHK channels
come in with some degree of interference so clarity would be much welcomed.
The Goodmans lived up to its billing at the Kowloon harborside campus of The
Standard. Once switched on, the radio automatically makes a quick scan
of available channels. Pushing "prev/next'' or "up/down'' buttons then switches
the radio directly from channel to channel and a small text window displays the
available channels by name; no need to turn knobs as on the Sony. Score one for
DAB.
Tuning into RTHK channels carried on FM and their DAB counterparts, there's
little difference in sound quality. Both the Sony and the Goodmans sound tinny
but clear, reflecting the low-quality speakers included with both sets.
The Goodmans comes with sockets for stereo cables that can be used to make it a
receiver for a better sound system, where its sounds might really shine. Half a
mark for flexibility.
The Sony lost its way on the AM dial. RTHK3 couldn't be located at all. Voices
on RTHK6, which carries BBC World news and other programming, were drowned out
by a static drone. RTHK's Putonghua channel came in marginally better. On
RTHK5, at least, music and voices came in about even with the white noise.
The Goodmans, by contrast, played the four AM-based channels as clearly as it
did the FM-based ones. London calling, indeed. Point with flourish for the DAB.
I mentioned earlier that RTHK isn't offering additional radio content on DAB.
But each of its channels are running text messages that jog across one line of
a small monotone screen on the Goodmans.
Recently one channel used the window to show the weather and another closing
stock information while others promoted an upcoming shopping mall DAB
demonstration. Another time, one channel had information about road closures.
Mildly useful stuff, but more attractive might be the approach of some foreign
DAB stations which do what Internet radio already does - show the title and
singer of the current song or news and sports headlines. The set also comes
with a Nicam-like function for switching between primary and secondary radio
feeds on the same channel, but RTHK isn't exploiting this.
RTHK officials previously said they would prepare some special programs to show
off the full multimedia possibilities of DAB, but spokeswoman Clara Li says
this part of the test has been postponed.
A more expensive but impressive test would show off the high capacity of DAB
technology with new radio content. With DAB, the equivalent of a traditional
single-channel transmitter can broadcast six high-quality radio channels. The
real payoff for Hong Kong is the potential for new channels as the city has far
fewer radio stations than comparably sized cities elsewhere.
The prospects for DAB in Hong Kong are brightening, if only because of
discomforting comparisons with our neighbors. Singapore has had regular DAB
broadcasts since 1999 and Taiwan, South Korea and even China have moved more
quickly than Hong Kong, where the government has repeatedly said in recent
years that it would take a "market-led'' approach on digital radio, whatever
that means, even though it is compelling TV broadcasters to go digital.
International DAB promotion groups report that Radio Beijing began DAB trials
last month with plans for regular broadcasts later this year. Singapore last
month licensed its second DAB broadcaster, this time a company offering
programs by subscription.
A paper recently posted to the website of the Office of the Telecommunications
Authority (OFTA) reports that the agency has conducted a preliminary study
which "found that some frequency channels could be made available for DAB'' and
that the agency is coordinating with mainland authorities with an eye towards
issuing a new frequency plan next year.
Don't touch that dial.
zach.coleman@singtaonewscorp.com
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