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China needs original cartoons, not more of Mickey Mouse, say state officials.
Tom and Jerry, beware!
China could ban foreign-made cartoons from prime time television once the
quantity and quality of domestic cartoons reach a certain level, officials at
the State Administration of Radio, Film and Television (SARFT) said Wednesday.
The country already limits the ratio of foreign-made cartoons to domestic ones
to 4:6, said an official at the agency's cartoon department, who refused to
give her name.
"We really need to encourage domestic-made cartoons,'' said Fu Tiezhen, head of
the China Cartoon Arts Committee, an industry group.
"From the mid-80s, a lot of cartoons from America and Japan were imported into
China for free or at very little cost. It's a kind of dumping,'' Fu said.
The popularity of foreign cartoons, widely available both on television and on
disk, has long troubled bureaucrats hoping to nurture the domestic industry.
Yet foreign cartoons dubbed into Chinese remain a staple on late afternoon and
weekend television.
Fu said he believed the cartoon industry would best develop through the ``market
system,'' but in the meantime some administrative measures might help. ``We
should take action to protect our national culture,'' he said.
Chinese studios have leveraged their low labor costs to gain a growing share of
the business of animating cartoons for foreign studios. Yet they've had little
luck building up their own brands. Apart from a handful of traditional tales
like Journey to the West, there are few locally made selections.
Meanwhile, Disney brand shops have opened up in many cities, and pirated
knockoffs of their products are widely available in markets and shops.
A ban would have to be enforced by the SARFT, and could violate World Trade
Organization rules on providing equal treatment to foreign and domestic
businesses.ASSOCIATED PRESS
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