Chow Tai Fook Jewellery opens first flagship store on Canton Road

Chow Tai Fook Jewellery (1929) has opened its first flagship store on Canton Road, Tsim Sha Tsui, signaling “a vote of confidence” in Hong Kong’s luxury retail market.

Spanning approximately 10,000 square feet, the jeweler’s largest in the market, the flagship store offers a range of unique elements showcasing craftsmanship and artistry, CTF said.

An interactive experience zone, featuring a curated selection of lucky charms and trending IP collections, engages younger customers through personalized products, strengthening the brand’s appeal and relevance across diverse audiences, it said.

Opening the store on Canton Road, home to many of Hong Kong’s premier luxury stores and a wide range of renowned international brands, allows the group to present its own brand vision in full, said vice-chairman Sonia Cheng Chi-Man. 

The group will continue to improve store productivity as it works to engage customers with its full range of products and services, the other vice-chairman Conroy Cheng Chi-heng said, adding that CTF will continue its transformation during the next phase of international expansion, which will not only improve its earnings quality but also strengthen margin resilience.