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About Us
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OVERVIEW
The Standard is the first free English daily newspaper in Hong Kong. The popular daily publication has an audited circulation of 222,413 copies a day. It has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The paper is distributed Monday through Friday throughout Hong Kong.
Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format.
The Standard is also available across different media. From the paper format to the latest digital format included website (www.thestandard.com.hk), Apple iPad app, Nokia OVI app and Facebook (www.facebook.com/thestandardhk), it delivers the most updates news to readers round the clock, all at no cost.
Market Positioning
* The Standard is the "First Free English Daily Newspaper in Hong Kong".
* News sections present the latest Local, Business, China, World and Sports events, while the Features sections cover a wide range of topics.
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Different industry categories of The Standard's current Advertisers
| Airline, Travel & Tourism Hotels, Resorts & Club Associations |
| Arts & Culture Hospitals & Pharmaceuticals |
| Banking, Finance, Investment & Insurance Motor |
| Computers & Information Technology Property (Local & Overseas) |
| Education Retail & Shopping |
| Electrical & Household Appliances Restaurants & Bars |
| Events, Exhibitions & Awards Telecommunications |
| Food & Beverage Transportation & public utilities |
| Government Bodies & Associations TV, Media & Online Portals |
| Home & Decor Watch & Jewelry |
Publishing Days
Monday to Friday (5 days a week), except public holidays
Format
Full-color, Tabloid
Circulation and Distribution
Distributed at 247 street points, with an audited circulation of 222,413 copies a day.
The paper is also distributed in corporations, luxury residential estates, professional associations, exclusive membership clubs, government offices, private and public hospitals, local and international schools, universities and other educational training centers.
The Standard is also available in selected premier coffee shops, airlines, hotels and restaurants, gas stations and car parks, shopping malls and high-end recreational activity centers.
It is also distributed in Macau - in hotels, airlines, government offices and selected street points.
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ADDRESS
The Standard
10/F, Sing Tao News Corporation Building
No. 3 Tung Wong Road, Shau Kei Wan
Hong Kong
Tel: (852) 2798 2323
Fax: (852) 2305 1765
For advertising enquiries, please call our Advertising Hotline
(852) 3181 3311 or fax your request to (852) 2758 3579.
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