Brit excited to take on key HKRU role

Sports | 18 Jun 2021

Briton James Farndon is excited to put his experience and knowledge to use in the SAR after being named General Manager of Performance Rugby of the Hong Kong Rugby Union.

Currently a Senior Performance Advisor for UK Sport, Farndon will arrive in August to replace Leigh Jones.

"I am passionate about developing people, and seeing others achieve great things, and there is much in the role that appeals to me," he said. "Timing, nature of the job, location, everything about the post was of interest.

"I have enjoyed working full-time in rugby, and have also worked in support of a number of different high performance sports and believe this multi-faceted experience will be very useful."

Among the candidates considered for the job, Farndon "stood out for the breadth and depth of his experience, and his expertise at implementing performance sport structures at the highest level," HKRU chief Robbie McRobbie said.

After being involved in the British high performance sport system for two Olympic cycles, Farndon felt the time was right for a change.

"I place particular importance on understanding cultures, and this will be no different as I undertake this role with new teams, a new organization and a new city. I'm keen to understand what works and what might not work so well, identifying where new ideas may be helpful. I'm respectful of the great work done by my predecessors."

Farndon brings 15 years of high performance program management to the role on top of his Sevens coaching experience with top invitational side Penguins.

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