Premier League to cash in again with TV deals

Sports | AGENCIES 14 May 2021

The Premier League has been allowed by the British government to renew its current domestic television rights deals for another three seasons without an auction process, ensuring 5 billion (HK$54 billion) will be generated during the uncertainty of the pandemic.

The deals with Sky Sports, BT Sport and Amazon Prime Video will extend until the end of the 2022-25 season on the same terms as the current three-year cycle.

Sky will continue to show the most live matches in Britain - 128 - followed by BT Sport with 52, while Amazon can stream two complete rounds of games.

While internationally all games can be watched live, only during the pandemic with fans locked out of stadiums have domestic audiences been able to do the same.

But from next season, again only 200 of the 380 games will be shown live in Britain, with fans set to return in large numbers as restrictions are eased.

The new rights deals will include an additional 100 million in funding over the next four years to be distributed to around 1,000 clubs in the lower leagues of English football.

The value of the Premier League's domestic broadcast rights had come down in 2018 from a high of 5.1 billion over three years to 4.5 billion for the current 2019-2022 cycle.



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