US$40m bonus to keep Tour's top guns from joining Saudi-funded league

Sports | ASSOCIATED PRESS 22 Apr 2021

The PGA Tour is awarding a US$40 million (HK$312 million) bonus pool to the top 10 players who move the needle in golf, regardless of how they perform on the course.

Some of the top players and managers have loosely hinted at the plan, called the "Player Impact Program,'' since the start of 2020. That was right about the time a Premier Golf League, funded in part by Saudi money, was trying to lure the top players to join an international tour.

Rory McIlroy and Brooks Koepka were among the first players to reject the league, which again met with key managers last month without making any headway.

The payout goes to the top 10 players for the year, determined by an accumulative score measuring popularity through such metrics as Q Rating, Google searches, Nielsen Brand Rating on how a player's exposure helps sponsors and Meltwater Mentions.

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