Netflix nets view record

People | AGENCE FRANCE-PRESSE 11 Jul 2019

Retro sci-fi series Stranger Things has broken Netflix viewing records with the global launch of its third season, the streaming giant said in a rare tweet publishing viewing data.

The nostalgic 1980s show about a gang of suburban adolescents battling supernatural monsters has been watched by 40.7 million accounts since its premiere last week.

That figure for season three was "more than any other film or series in its first four days," the company said. "And 18.2 million have already finished the entire season."

Netflix is the market leader in global television and film streaming, with more than 140 million paying accounts worldwide. It closely guards the vast majority of its data.

The platform is under increasing pressure from a cluster of deep-pocketed rivals such as Amazon, Disney and Apple.

Comcast's NBCUniversal and WarnerMedia's HBO Max are also set to launch, depriving Netflix of popular shows The Office and Friends.

In comparison, Netflix in December said more than 45 million accounts had streamed the Sandra Bullock film Bird Box a week after its launch.

With no independent verification or details on the criteria for measuring a full "viewing" available, some analysts expressed skepticism over the statistics.

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