As consumption vouchers reach the hands of the people on August 1, organizations big and small are joining in the buzz to boost spending.
So when I saw Hong Kong Housing Society chief executive James Chan Yum-min and corporate communications head Pamela Leung Yi-lin, they handed me a book of "bonus" coupons for use at stores in the society's malls.
The coupons are issued under its "Bounce Back Together" shopping promotion campaign, which is making a comeback riding on the government's consumption voucher scheme.
I asked Leung to recommend some notable outlets where I can use the coupons. She told me shops at the society's malls are mostly neighborhood-style ones that provide good value-for-money service.
And for shops with unique features, I may try Shing's Kitchen at The Tanner Hill, which specializes in nostalgic Shunde dishes like the pan-fried boneless stuffed dace meat.
The eatery has a high price-performance ratio and operates a membership system. To join, customers need only to fill out a simple form.
The Tanner Hill is a residential estate developed by the Housing Society for middle-class senior citizens.
While it was initially labelled "homes for rich elderlies," the project caught on fast after some promotion as it fills a mostly neglected market gap.
Proving to be highly popular, it attracted a long waiting list of applicants.
Senior housing has special configurations and facilities, and is definitely in demand locally.
As a first mover in this kind of property development, the Housing Society is, of course, taking steps to stay ahead.
Chan told me future projects of this kind will boast even better community design and facilities, and target a broader spectrum of buyers, with a new project coming next year.
So those who are interested may want to watch for the release date.
Siu Sai-wo is publisher of Sing Tao Daily