China will crack down on social and entertainment news that promotes improper values and Western lifestyles, the broadcasting regulator said,the latest effort at censorship in an already strictly regulated media environment.
President Xi Jinping has embarked on an unprecedented drive to censor media that do not reflect the views of Communist Party leaders. Authorities have already issued rules limiting foreign- inspired television shows and put tougher penalties on the spread of rumors via social media.
Social and entertainment news must be dominated by mainstream ideologies and positive energy, the Xinhua News Agency said, citing the State Administration of Press, Publication, Radio, Film and Television.
News content should not make improper jokes, defile classics, or express overt admiration for Western lifestyles.
"They should also avoid putting stars, billionaires or internet celebrities on pedestals and not advocate overnight fame or hype family disputes, Xinhua said.
China's legislature this week is also reviewing a draft law that would require film industry workers to maintain excellent moral integrity after recent cases in which celebrities had been arrested for drug offences and prostitution.
Xi says media must follow the party line, uphold the correct guidance on public opinion and promote positive propaganda.