Get a grip on yourself is the message from police to parents as a result of a finding that those who use violence against a child are likely people who can't control their emotions rather than being adults who make a decision about a hard lesson being needed.
For instance, runs one message, don't think corporal punishment is delivering physical pain that doesn't last because the reality is a child's long-term mental health can suffer. And such behavior can be child abuse.
Such realities see the force launching a seven-week campaign to encourage harmony within families and raise awareness of child abuse.
It includes competitions such as coloring, slogan writing and video making to encourage parents to work on art projects with kids. There is also a mobile app to post anti-abuse information and videos.
Seminars by teachers and experts including psychologists and successful parents will also be held this month to exchange ideas on how best to look after kids. Police commissioner Raymond Siu Chak-yee said Hongkongers should not rely on the force to protect kids but link up to contribute to youngsters' well being.