Rebound forecast for products fair

Top News | Leung Pak-hei 29 Jul 2021

The fair formerly known as the brands and products expo expects to draw customers as it adopts a new name and moves indoors from August 6 to 8.

The event - now the Hong Kong Brands and Products Shopping Festival - will be held at AsiaWorld-Expo. It is organized by the Chinese Manufacturers' Association of Hong Kong.

The event usually held at Victoria Park was canceled last December due to the pandemic.

This year the exhibition area will cover over 10,000 square meters and include more that 250 stalls at five zones that include health-preserving food, living and household products, and pet health care.

Shopping discounts of up to 90 percent will be offered, while limited-time deals and prizes will also be available for people through live streaming.

There will be lucky draws for prizes that include round-trip air tickets, home appliances and hotel buffet vouchers.

Visitors can get a souvenir by following and sharing news of the festival on social media.

Association president Allen Shi Lop-tak said: "We hope that the subsiding pandemic and the release of the government's consumer vouchers will increase people's consumption and help stimulate the recovery of the retail industry."

About 300,000 to 500,000 visitors are expected. Chui Ka-kuen, a representative of drug company Nam Pei Hong, said he is optimistic about the number of visitors during the festival.

"We are not worried about visitor numbers because we have seen many people going to recent exhibitions. We expect to gain a six-digit profit," he said.

Li Hoi-ching, a representative of online retail platform Home Plus, said it is the company's first time participating in the event, which "we wish to use to attract potential customers."

The number of visitors is capped at 50 percent of venue capacity in accordance with the government's latest social distancing measures.

For the convenience of visitors, the MTR Airport Express will enhance its service to every 15 minutes from 8am to 10pm during the event.

There will be seven free shuttle bus routes between different districts and the venue available every 30 minutes.

People who have received at least one dose of a Covid vaccine will gain free entry to the festival.

Free to enter too are children under one meter in height and seniors who are 65 years old and above.

The entry fee for other visitors is HK$10. They could buy e-tickets on Klook or pay at the venue entrance through Octopus.

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