Ready player one

Money glitz | Ivy Ong-Wood 28 Oct 2021

Gaming caught on in a big way during the pandemic, when those stuck at home for days on end were looking for ways to amuse themselves.

With an eye to the ever-increasing number of 2.5 billion gamers worldwide, Ikea has entered the market and launched an entire gaming range.

The home furnishing store partnered with Republic of Gamers, which has an in-depth knowledge of the gaming industry, to create functional and beautiful products at affordable prices.

" The importance and versatility of our homes has increased significantly since the pandemic started nearly two years ago," said Adrian Worth, managing director of Dairy Farm Ikea North Asia, "Enabling gamers to fully enjoy life at home is consistent with our vision - 'To create a better everyday life' - and our gaming solutions benefit from the same democratic design qualities of form, function, quality, sustainability and low prices as the rest of the Ikea range. I hope these additions help gamers everywhere, both serious and hobbyists, to enjoy their gaming even more."

Targeting PC gamers, the gaming range comprises of six product families. The Uppsel line, in particular, is designed in collaboration with Republic of Gamers, while the others are inspired by the partnership.

Ikea has designed the products so that they appeal not just to gamers but also to remote workers looking to set up a home office.

To get a hands-on experience of the perfect set-up before buying, check out Hong Kong's first admission-free Ikea gaming zones at CGA eSports Stadium in Mong Kok and the Asus ROG Pro Shop at Golden Computer Centre in Sham Shui Po.

Taking the spotlight are the Utespelare gaming chair (HK$990), the Uppsel series and a selection of gaming accessories and home furnishing products.

Website: www.ikea.com.hk

ivy.ong@sing taonewscorp.com



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