Sweaty betty's first-ever immersive pop-up has come to town.
Open from now until October, the 390-sq-ft area at Pacific Place has been turned into a mini gallery containing three giant LED light boxes showcasing the brand's hero lines and detailing the story behind each of the products.
A sure hit with visitors will be the virtual boxing eSports area, providing an immersive, connected and unique digital fitness experience.
Those who participate in the interactive game will receive a HK$200 voucher, redeemable at the Sweaty Betty store in Pacific Place.
Where: Shop 100B, Level 1, Pacific Place