Joy to the world

Technology | 5 Nov 2020

Ivy Ong-Wood

seeing how the pandemic has been such a downer, Google Hong Kong has rolled out its ShareJoy campaign in partnership with HSBC to bring back some fun and positivity.

The campaign features Ho Jeng Ar (or "awesome" in Cantonese), an augmented reality app with six characters - DanDan, Charlie, HayHay twins Hayley and Hayden, Leo the lion, Lumi, and Vic - designed exclusively for Hong Kong .

The first time you open the app, downloadable from the Google Play and App stores, virtual host Lenni will pop up to tell the Ho Jeng Ar story and give step by step instructions on how to unlock the characters. Once you have unlocked them, you can interact with them in different ways: drag and drop to place, or pinch and zoom to adjust their size.

Every time you interact with a character, you can collect Joy Points, which can be used to unlock new skins for your virtual pal, as well as special offers.

Apart from the app, the campaign is also running Joyful Weeks from now until November 8. App users will enjoy offers and surprises from shopping malls, hotels under the Heritage Tourism Brands group, as well as brands such as CLP Power, GOD and Vitasoy.

Stories about the AR characters plus activity packs by Isobar are also available for free download.

Local charities such as Save the Children Hong Kong and The Women's Foundation, as well as AiTLE, a partner in Google for Education, will host activities to promote wellbeing and STEM education.

Said Google Hong Kong sales and operations managing director Leonie Valentine: "According to our latest Smarter Digital City - AI for Everyone white paper, 65 percent of residents agree that AI can help improve society. We wanted to showcase how creative technologies can do good for individuals, businesses and the community."


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