CoolArt exhibition to focus on local culinary culture

Art & Culture | 24 Sep 2021

Sub-Zero partnering with international artist Jonathan Jay Lee, presents CoolArt an exhibition on the theme – “Preserving” – focusing on the history of culinary culture and socio-cultural symbols of different eras in Hong Kong.

Based in Hong Kong, Taiwanese-American-born Jonathan Jay Lee is named World’s Best 200 Illustrators in Lürzer’s Archive. The client portfolio of the award-winning illustrator includes Marvel Comics, Mercedes, San Miguel, Lamborghini, Lee Kum Kee, MINI, Disney+, Ho Lee Fook, Asics Tiger, Japan Tourism Board, HSBC, and more.

Food preservation is Sub-Zero’s specialty, which is exemplified by Jonathan ’s original work to pay homage to Hong Kong and its food culture, covering cha chaan teng (a Hong Kong-style café), dai pai dong (an open-air diner) and wet and dry markets, to preserve the sentiment across the past decades.

Composed of a fridge, freezer, and wine storage, the highly sought-after Sub-Zero refrigerator is turned into a canvas by Jonathan, showcasing the transformation of Hong Kong from the 1930s to the 1980s through his artworks, such as a toaster from the 40s, local-made tin toys in the then-manufacturing hub in the 60s, and Mass Transit Railway tickets that bring people closer to each other from the 80s.

Since its first launch in 2014, CoolArt has always been the platform that brings together a community of like-minded people passionate about the intersection of food and art in many forms of expressions.

CoolArt captures a novel way to utilize a product as a medium of communication and a catalyst to generate creative ideas.

The state-of-the-art Sub-Zero refrigerator becomes an arena to share the personality of world-renowned chefs, restaurateurs, culinary alchemists and artists, all friends and partners of the brand.


Sub-Zero x Jonathan Jay Lee CoolArt exhibition

Opening hours: daily from 10 am to 8 pm

Venue: G17-20, Lee Garden 3, 1 Sunning Road, Causeway Bay.

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November 2021

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