Swanky new store

Travel | Elaine Chung and Cara Chen 19 Jun 2020

For its diamond anniversary, multibrand fashion house The Swank has found itself a new address to call home.

The recently opened flagship store at the Central Building in Central is decorated with wooden tables and vintage carpets, offering a luxurious and stylish space for shoppers.

Apart from the well-established labels, celebrity favorites Erdem and Faith Connexion are now also joining the store.

Found by multiaward-winning designer Erdem Moralioglu, who specializes in innovative fabrics, floral prints and embroidery, his London-based eponymous design house sticks to tradition in its new series.

The Caterina top's romantic sensibility is emphasized by ruffles on the shoulders and floral embroidery detail in punchy shades of pink and yellow.

The Nolana skirt - made from satin jacquard developed exclusively for Erdem - is printed with a delicate daffodil design and offset against dynamic emerald and sapphire stripes, providing an appealing contrast to the vertical pleats.

As for Faith Connexion, designer Nikola Vasari, who formerly worked for Dior and Kenzo, taps into his expertise and combines street style with elegant design, as seen in the tailoring, silhouette and decorative detail.

Top items include the sophisticated tank top embellished with gold, blue and white sequins, and the asymmetrically-cut plastron oversized shirt with gold dots and flat pockets.

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