Travel to Tasmania in this festive season for some tranquilityTravel | Gigi Wong 24 Dec 2019
The beloved travel destination of Tasmania has relaunched its brand, inviting travellers to Come Down For Air. The campaign aims to encourage visitors to reconnect with nature to feel more human on this island of difference. Tasmania – Come Down for Air plays on the notion of ‘coming up for air’ and is an invitation to potential visitors to break free from their hectic, urban lives and experience the calmness and inspiration they are looking for in Tasmania.
Come Down For Air celebrates the joys of non-conformity by capturing true Tasmanian moments in time. The creative expression shows that Tasmania is no ordinary place and Tasmanians are no ordinary people. It captures moments like the refreshing joy of being in nature, the simple pleasure of devouring a scallop pie, a crisp morning swim in the ocean, and the innovative methodology of a local whisky maker.
The refreshed look and feel will be shared with domestic and international audiences. You’ve worked hard for the year, so it’s high time you get away from the concrete jungle, and come down for some peace, quiet and fresh air.
Photo Credit: Tourism Tasmania