Apple springs purple surprise

World | 21 Apr 2021 2:30 pm

Apple has unveiled a stunning purple finish for iPhone 12 and iPhone 12 mini.

This new color accentuates the flat aluminum edges of iPhone 12, which are color-matched to the precision-milled back glass.

Both models feature an advanced dual-camera system that delivers computational photography features and the highest-quality video in a smartphone, with edge-to-edge Super Retina XDR displays with OLED for a brighter viewing experience, Apple said.

The ceramic shield front cover, provides durability.

The Apple-designed A14 Bionic — the fastest chip in a smartphone — powers the iPhone 12. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone, Apple said.

iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30.

“The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes.”

iPhone 12 and iPhone 12 mini in purple ship with iOS 14.5, which features the ability to unlock iPhone with Apple Watch while wearing a face mask, an enhanced Apple Podcasts app with redesigned show and episode pages, and a Search tab, as well as new emoji.

In addition, Siri no longer has a default voice and will include more diverse voice options in English. This latest software update builds on the release of iOS 14, which delivered a major update to the Home Screen with beautifully redesigned widgets and the App Library, new ways to use apps with App Clips, and powerful updates to Messages.7


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