New Loewe showcase on Rue Saint-Honoré enlivened with art, craft and design

World | 9 Dec 2020 3:09 pm

Spanish luxury brand Loewe has opened a new store in Paris at the heart of the 1st arrondissement.

The space will be situated across two floors in a heritage property in Rue Saint-Honoré, one of the most famous streets in Paris.

Taking its lead from the Casa Loewe design concept, the St. Honoré store will employ familiar cues such as concrete floors and light woods.

As with all Loewe stores, it is interspersed with works of art, craft and design from the Loewe collection, curated by Creative Director Jonathan Anderson.

A highlight of the project is the restoration of the protected façade, returning the features of the building to their original beauty and restoring the awnings which are so typical of this historical shopping precinct.

An open space without dividing walls, the interior will feel like a gallery with product and art displayed on transparent furniture, with equal reverence and without hierarchy. Encased in seemingly light glass panels and cubes supported by heavy concrete bases, objects will appear to be floating in space.

Materials including pine wood, handmade ceramics and marmorino are used throughout the interior, achieving a warm contrast with the expanses of glass and concrete. The beautifully crafted pink ceramic shelving and walls create a warm environment popping with colour.

Art has always been central to the Loewe interior retail concept and the St. Honoré store will display a selection of works by international artists.

These will include a monumental painting, Full of Bitter Blight, (2019) by Los Angeles-based artist Richard Hawkins who is best known for his vibrant paintings which explore themes ranging from haunted houses to Classical Roman statues and Native American culture.

The store will also include A Praia do Cao (2019), a large painting by Brazilian artist Patricia Leite who is known for her paintings of bucolic scenes and Algas (1943), a painting by Spanish surrealist artist Maruja Mallo, who was part of the avant-garde ‘Generation of 1927’ group. Reflecting Loewe’s interest in craft, two Pablo Picasso ceramics, Visage and Sujet Poisson will also be exhibited.

Specially selected furniture also inhabit the space, with an Arts and Crafts Movement library lounger and a high-backed chair from the same period by designer Harry Napper. On the mezzanine there is a bespoke carpet reproducing the Estuary, West Sussex tapestry by textile designer John Allen who has a long-standing relationship with the brand and whose tapestries hang in Casa Loewe Tokyo.

A common feature across all the Casa Loewe locations, glass podiums will be filled with materials and everyday elements including seashells, red desert sand and concrete with an embedded conch. More pedestals throughout the space will feature copper ‘elbows’, light bulbs, coloured concrete or ceramic tiles in their glass interiors.

Loewe St. Honoré will showcase the full range of women’s ready-to-wear, bags, small leather goods, soft accessories, eyewear and jewellery.

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