For Icelanders books are a few of their favorite thingsWorld | 10 Dec 2019 1:24 pm
In the land of the Sagas, it is not Christmas if there is not a pile of books under the tree – literally.
The Jolabokaflod, or Christmas Book Flood, is a much-loved tradition that has been celebrated in Iceland since 1945.
Hundreds of new titles go on sale in bookshops and supermarkets at reduced prices, a yuletide custom that has also become vital for the publishing industry's survival.
There is also a prize for reading, offering £500 cash. it opened on October 26, the first day of winter in Iceland. The contest is for entries in less than 500 words.
This year, a record number of works of fiction are set to be published in Iceland, RÚV reports, says the Iceland Review. A surge of publications in children’s literature, poetry, and other genres suggest this year’s Christmas Book Flood will be the biggest yet.
Bryndís Loftsdóttir of the Icelandic Publishers Association says there are many reasons for the increase.
Children’s literature publications have increased by 47 percent from last year, and young adult books by 39 percent. Icelandic works of fiction are 21 percent more numerous than last year, while 51 percent more poetry books and plays will be published this year than in 2018.
"Literature is very important in Iceland and it is, I guess, the art form that is something the whole public can relate to," artist and mother-of-two Sigrun Hrolfsdottir, who lives in Seltjarnarnes, a small district in the Reykjavik area, told AFP.
Her daughter and son, Duna and Gudmundur, have already picked the books they want out of the "Bokatidindi", an 80-page catalogue of novels, poetry and children's books distributed free of charge to all households. The 2019 catalogue features 842 new titles.
Almost seven out of 10 Icelanders buy at least one book as a Christmas gift, according to the Icelandic Publishers Association.
Iceland's literary tradition was born about 900 years ago with the Sagas, widely seen as a gem in world literature and still studied in school by Icelandic children today.
The Icelandic Sagas describe events among inhabitants of Iceland in the 10th and 11th centuries. Written in the 13th century, they focus on history, especially genealogical and family history, reflecting the settlers' struggles and conflicts.
The Jolabokaflod dates back to the end of World War II, when Iceland, a poor country, imposed strict currency restrictions that limited imports. But paper remained affordable, so books became the Christmas gift of choice. Iceland had also just gained independence after seven centuries of
Norwegian and Danish rule.
The custom "has something to do with the importance of literature during the Icelandic fight for independence and the Icelandic search for identity: part of being an Icelander was to read books," said Halldor Gudmundsson, an author and the former head of Iceland's biggest publisher, Forlagid.
Jolabokaflod remains crucial for the publishing industry, accounting for 40 percent of book sales in 2018, according to Statistics Iceland.
Iceland may be the most sparsely populated country in Europe, but it publishes the most titles per capita behind Britain, according to the International Publishers Association.
Around one in 10 Icelanders publishes a book in their lifetime.
And they are big readers. The country counts more than 83 libraries – one for every 4,300 inhabitants.
More than 90 percent of Icelanders read at least one book a year, and half read more than eight a year, according to a 2013 study from Bifrost University.-AFP/The Standard