Link Real Estate Investment Trust (0823) has completed rebranding of all retail properties in mainland China to "Link Plaza.''
Chief executive George Hongchoy said this helps promote Link’s brand presence in the mainland and to pursue medium-term target 'Vision 2025.'
Rebranding began from 2020. Jingtong Roosevelt Plaza in Beijing, Metropolitan Plaza in Guangzhou and CentralWalk in Shenzhen were rebranded Link Plaza· Jingtong, Link Plaza · Guangzhou and Link CentralWalk respectively. With the renaming of EC Mall, Link's first property in the mainland, to Link Plaza · Zhongguancun this week, rebranding was completed.