Shake Shack says burger business resilient in Asia

Business | 15 Apr 2021 2:32 pm

New York burger chain Shake Shack has “big plans for Asia,” its chief executive has said, as the company embarks on a regional expansion drive.

South China and Macau will be first in line for new outlets — with locations in Shenzhen, Guangzhou and Macao’s casino resort The Londoner set to open in the coming months, Randy Garutti told CNBC Thursday.

Singapore and Beijing are preparing for new openings too, according to the company’s website.

He said the rollout responds to strong demand over the past year, and will cement Asia as “one of the most important positions” in the company.

“Our business has been incredibly resilient in Asia,” Garutti told “Street Signs.”

“We’ve opened in Shanghai. Even last year, through the pandemic, in August we opened in Beijing. We’ve got our sights now on Macao and in the south, starting in Shenzhen.”

Overall, the business plans to open 35 to 40 new locations globally in fiscal 2021. In 2022, it will add a further 45 to 50 openings. Garutti did not say how many of those would be within Asia.


 



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