CRA says Zoff eyewear brand to open more stores

Business | 13 Mar 2019 1:36 pm

The Zoff fast fashion eyewear franchise will continue to introduce new items, collaborating with popular brands and designers to ensure that collections are compelling, Convenience Retail Asia said today.

CRA Chairman, Victor Fung Kwok-king, said the is "bullish about the prospects for Zoff. Despite a number of competitors entering the market, our first-mover status and Hongkongers’ affinity for the famous Zoff brand continue to drive healthy growth.''

CRA operates six Zoff stores, with more soon to open. CRA says it is the only licensee for Zoff in the world, adding that, with its eye-catching blue-and-white branding, the brand "is highly regarded among Hong Kong’s young generation.''

Chief executive Richard Yeung said Zoff, "has enjoyed remarkable success since its launch in November 2017.''

Zoff opened five new stores to go with its first store at Cityplaza in Taikoo Shing. All are high-traffic locations with trendy young clientele, he said.

"Zoff stores offer customers a constantly refreshed range of frames to suit all styles, plus high quality, affordable prices and fast turnaround time – ideal for a new generation of consumers who are always on the go. Stores carry a combined total of more than 2,500 different frames and new items are introduced biweekly, offering a variety unmatched by competitors.''

Thematic promotions last year included the Tokyo Map Autumn collection, the Kiko Mizuhara Selection, collections themed on Disney, and Star Wars.

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