Rosewood Hotels stirs dormant travel desires, showcasing luxury locations
Friday, April 09, 2021
Rosewood Hotels & Resorts,which manages 27 one-of-a-kind luxury hotels, resorts and residences in 16 countries, is stirring the desire to travel and explore once again, in a new short film that speaks of meaningful journeys, gatherings and connections.
The film, 'A Sense of Place,' was created in partnership with Studio Dangin, a creative agency renowned for its collaborations with the world’s most influential fashion, lifestyle and fragrance brands.
'A Sense of Place,' is Rosewood’s guiding philosophy, wherein the distinctive ethos of the destination is woven into the identity of each luxury property.
The video transports viewers to Rosewood’s destinations around the world, highlighting the brand’s approach to hosting guests as an art form and the leading role that local culture and heritage play in the Rosewood experience. Rooted in the notion that Rosewood is more than just a collection of premier hotels and resorts, but a facilitator of meaningful journeys, gatherings and connections, the film speaks to the soul of today’s traveler, igniting the pursuit of exploration, wonder and possibility, Rosewood says.
Clips showcasing several of the Rosewood collection’s most iconic properties, as well as the larger land and cityscapes to which they belong, are accompanied by smart text overlays that communicate the wonder of travel and Rosewood’s commitment to helping guests to capture them.
The film also features a prototype room filmed inside an abstract space as if it were a luxury fashion or beauty product. The serenity of the room is captured in delicate motion, textured with tranquil sounds, and juxtaposed against the film’s scenes a fast-moving and busy world.
Sonia Cheng, chief executive of Rosewood Hotel Group, says the latest brand film beautifully showcases the vibrancy of cultures and communities that Rosewood is privileged to be a part of.
“Whether Paris or Phuket, Montecito or Manhattan, each of our destinations encourages a meaningful journey of discovery. As people begin to explore the world once more and look for ways to reconnect with both themselves and one another following this past year of isolation, we are proud to offer inspiration and bring people together over the exceptional experiences that only Rosewood can provide.”
The short film was directed by Pascal Dangin, CEO and chief creative officer at Studio Dangin.