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It takes about two hours for Carl Franklin (left) and Karen Greenwald to put
together Mondays, a weekly podcast (mondays.pwop.com) they produceTHE
HARTFORD COURANT
Jeffrey Kerekes doesn't need a powerful antenna or a license from the
government to be a one-man radio station.
The New Haven, Connecticut, psychotherapist put together his most recent talk
show at the kitchen table. Wearing slippers and sipping a cup of tea, he used a
laptop computer, a cell phone and a US$30 (HK$234) gadget from Radio Shack to
record his weekly program.
The final product, unlike the conventional radio shows it resembled, never hit
the airwaves. Instead, Kerekes posted the show on his Web site
(Intraspectus.com), where visitors can download it directly to their computer
or, using free software, schedule it to show up automatically on an iPod or
other digital music player.
That's the difference between a broadcast and a ``podcast,'' as productions such
as Kerekes' are called. Like AM radio on demand, podcasts are the audio
equivalent of the personal blogs that have proliferated on the Web in recent
years. And as such, these do-it-yourself creations have literally given voice
to a growing clique - a virtual network of podcasters - since the technology
took off a few months ago.
``There are no barriers. I can do this whenever and wherever I want,'' says
Kerekes, 32.
Because he moonlights as a Web designer, he has the computer skills it takes to
easily launch his podcast, which he thought of as a way to attract clients and
coax people past the stigma of seeking therapy.
``In some circles, it's hip to have a therapist, but not for everyone,'' he
says. ``In the middle of the night, they can download the show, and no one has
to know.''
The technology making that possible is a program called iPodder. Developed in
part by Adam Curry, a former MTV video jockey, the ``aggregator'' (available
for free at ipodder.org) looks for the shows you subscribe to, grabbing new
ones as they appear and downloading them as MP3 files to a computer or portable
music player that you can listen to when you want.
Since Curry's show, The Daily Source Code, debuted last August, podcasts
have mushroomed across the Web. As a sign that the trend is emerging from its
infancy, National Public Radio, the BBC and other major networks have recently
started offering some recorded programs as podcasts.
But most podcasts are homegrown affairs and unashamedly amateur. For example,
after a catchy musical intro, Kerekes began his most recent show by apologizing
to his listeners - a few hundred so far - for the sound quality. And even
though Curry's productions are more polished (and more widely heard), he often
refers to the new equipment and techniques he's tinkering with.
The town commons of this still-insular community is Podcastalley.com, a
clearinghouse and directory of about 1,600 podcasts. Though there are other
directories, Podcast Alley is where quasi-stars are made via the podcast Top
10.
Though they generally don't pump out music that could get them in legal trouble
with the recording industry, plenty of podcasters feature underground or
burgeoning bands. Other shows inhabit such niches as wine, films, weight loss
and Christian evangelism.
To understand the range of topics, styles and sophistication on the virtual
dial, the listener need only survey the offerings coming out of Connecticut.
Besides Kerekes' weekly therapy primers, there's the Combat Information Center,
in which a father of two from Weston holds forth on the science-fiction TV
series Battlestar Galactica.
``It's really a 2005 equivalent of putting out a fan letter,'' says Alan Light.
His process consists of taking notes on each episode, then verbalizing his
analysis (Why would a group of humans who have never traveled to Earth use
baseball sayings?) into a microphone.
``If this took me even two hours a week, I probably wouldn't do it. That speaks
to the technology and how cool it is. You can do this with virtually no
effort,'' Light says.
Meanwhile, three Yale football players are challenging the giants of AM talk
radio by producing a sports podcast.
``We're just throwing it out there, and if anyone wants to listen to it and
enjoy it, that's fine,'' says Barton Simmons, 23, one of the co-hosts of The
Penalty Box. It's the flagship show of the ambitiously named Xtrera
Podcasting Network, the brainchild of Simmons' roommate, Ken Estrera, 24, who
created its Web site (Xtrera.com).
``We made it look a little more professional than it actually is. Basically, we
took two US$10 microphones from Wal-Mart and plugged them into a laptop. It's
pretty simple,'' says Estrera, a former linebacker who, like Simmons, graduated
from Yale in December.
If grass-roots shows like Estrera's sum up the present state of podcasting, then
Carl Franklin's venture probably represent its future.
A 37-year-old computer-programming guru, Franklin turns out two podcasts from
the fifth floor of an old office building in downtown New London. And unlike
most of his colleagues, he gets paid to do so.
Last summer, Franklin created a talk show devoted to the technical intricacies
of .Net, a piece of Microsoft software. Because of its loyal following, .Net
Rocks! currently earns about US$120,000 a year in ad sponsorship, says
Franklin.
Although he's about to launch another podcast, a roundup of tech headlines
called The Daily Commute, Franklin is also focused on courting
businesses that might be curious about this new communication tool.
``Quite frankly, they don't know where to start,'' he says. ``We want to be
one-stop shopping for companies. We can hold their hand through the whole
process.''
For example, his Pwop Productions (Pwop.com) offers a US$400 podcasting kit that
fits in a briefcase. Recent clients include Microsoft, which hired Pwop to
produce a monthly podcast for the schools that use the company's services.
(Franklin is also a regional director for Microsoft, a sort of freelance
evangelist for its products.)
There are no corporate sponsors - nor are there likely to ever be - for the show
that was being recorded in the Pwop studios on a recent Friday night. A spinoff
of .Net Rocks!, Mondays, is a wide-ranging hour of geek-speak and
wisecracks.
``I have the most vile Michael Jackson joke,'' Franklin says into the mike to
his co-hosts, only two of whom are actually in the studio with him. The other
two, Mark Miller and Richard Campbell, are on the phone at home in Los Angeles
and Vancouver, British Columbia, respectively.
After the show is recorded, producer Geoff Maciolek will synch the individual
voice tracks, which they upload from home, to make it sound as if they're in
the same room. It's all part of a sophisticated recording and editing exercise
that will take Maciolek most of the weekend.
As Franklin explains, it's a show by and for nerds. The kind of people who would
appreciate co-host Karen Greenwald's puns on the oeuvre of a former porn
actress, people who would acknowledge the coolness of a Web site that allows
you to play any sound file into an empty grain silo in Canada, just to hear the
echo.
But listeners have limits, apparently, that even the irreverent and frequently
foul-mouthed Mondays crew respects; Franklin's unprintable Jackson joke
was eventually edited out of the podcast.
THE HARTFORD COURANT
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