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With the "Made in China'' label on many, if not most, consumer furnishings in
American homes, the argument that US consumers are addicted to low-cost Chinese
imports and the mega-retailers that sell these imports is not without merit.
Yet, while the Wal-Marts and other mega-retailers have turned China into the
world's factory and changed the face of US consumer patterns, there is a case
to be made that the changes these retailers are forcing in the mainland's
economy will have far greater economic and political significance in China than
anything seen thus far in the United States.
Wal-Mart and competitors' reactions to Wal-Mart in China are altering retail
offerings and consumer habits. But the real change in China's economic system
may have already occurred - thanks to these mega-retailers and the country's
reliance on them as conduits for exports. US retailers, through their massive
buying power and commanding presence as China's greatest job creators, have
moved the mainland's economy towards the maximum market freedom of the
Anglo-American model favored by past leaders Jiang Zemin and Zhu Rongji. The
economy under the past leadership has developed with US characteristics and is
nowhere near the European-controlled consumption model that China's new
leadership embraces.
This difference in free-market models is not insignificant. For as central
government leaders attempt to bring China's economy to a soft landing, there
may well be a risk that the economy they want to tame is not the economy they
need to tame. The US model does not respond well to the blunt force of economic
constraints that the current Chinese leadership is trying to apply. Controlled
slowdowns in a market economy are difficult enough. In a transitional economy
such as China, using state control levers to try to blunt free market actions
holds no history of success. Even worse for Beijing, in an export-driven
economy, if control over exports is ceded, as it has been in China, is it
possible to slow the economy when the largest driver of investment and
employment is left unfettered?
Not far into a March 2 Citibank report on container shipping, analyst Charles De
Trenck makes a rock-solid case that more than 25 percent of all merchandise
exports shipped to the United States are destined for Wal-Mart alone. Anyone
who has seen the Wal-Mart machine up close has little reason to doubt 2.8
million of the 11.3 million TEUs (20-foot equivalent units) that went from
China to the United States ultimately ended up on Wal-Mart shelves. Yet, it is
when we add up the shipments of the other top US retailers such as Target,
Sears/Kmart, Home Depot and Toys R Us that we learn that five large US
retailers control slightly more than half of all ocean merchandise shipments
from China to the United States. What is the counterweight to the US retailers
having their way with China? Will these five companies cease competing in their
home markets in order to allow China to slow its economic growth?
In a highly competitive market, where a factory in Guangzhou has to battle with
a factory in Shanghai, rather than a once high-cost factory in the United
States, the margin pressure placed by foreign retailers falls on the factory
owners, workers, and in the end, China.
To fight this margin squeeze, investment is an exporter's only tool. To increase
productivity and hold margins, exporters must invest. To move up the value
chain, investors need the freedom to invest in new areas. To employ millions of
workers in China's heartland, expansion must happen. To address the worker
shortage along China's export-driven coast, wages must be increased. Can China
force these export investments to stop? If not, then how does China address
other sectors that support its export machine?
No example better illustrates the state-versus-market battle to slow the
economy than the central government's efforts to strong-arm Australia's mining
giant BHP to lower shipping rates on raw materials that were purchased in the
open market. By what successful economic logic does China enter the open market
yet seek to control pricing through political pressure? An extension of these
state-controlled moves can be seen in attempts to slow property speculation by
decree, restrict luxury good purchases and place pressure on regions to slow
infrastructure spending. The state's levers are many, but is China's pressing
of one area simply inflating another?
China has a strong record of economic growth and holding inflation in line with
that growth. But if the cheap labor and raw materials are no longer under state
control in the export sector, the question one might ask as China makes a
transition to a free-market economy is not whether China can cool its economy,
but whether Wal-Mart will let it.
Mark Simon is a media executive and chairman of Republicans Abroad in Hong
Kong
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