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Melco's Lawrence Ho is confident that slot machines will contribute a bigger
portion of the gaming revenue in Macau.
Slot machines generate a smidgen of the profit that baccarat tables do in
Macau, but Melco International Development continues to count on its ability to
spin money from machines.
Mocha Slot, which is controlled by a joint venture between Hong Kong-listed
Melco and Australia's Publishing & Broadcasting, officially opened its
fourth electronic gambling lounge in Macau Friday evening in the new Hotel
Taipa Square.
Melco is finding its footing in pushing multiplayer electronic versions of
casino table games rather than single-player slot machines. The new hall
includes what Melco said are Asia's first three-card poker machines. Several
players can bet simultaneously while an on-screen virtual dealer runs the game.
The hall's 137 machines also include multiplayer electronic versions of
baccarat, roulette, blackjack and the big-small dice game. "Contribution from
slot machines and electronic gaming only accounts for less than 5 percent of
the gaming revenue in Macau, but in Las Vegas and Australia, it is over 50
percent,'' said Lawrence Ho, Melco's managing director. "But in the long run,
the market will mature.''
Shepherding experimental gamblers along, many of the slot machines in the new
hall offer games at 10 HK cents each, though playing requires deposit of at
least HK$5. A slightly raised section of the second floor of the 6,156-
square-foot new lounge includes a ``high-roller corner'' where games charge
HK$5 a bet.
The new hall, operated under the license of Ho's father's company Sociedade de
Jogos de Macau, sits across the street from the Macau Jockey Club, which also
hosts an SJM gaming hall, and next door to the Grandview Hotel, in which SJM
has a casino. Mocha's four halls encompass a third of the 2,254 gaming machines
deployed in Macau.
Melco plans to open additional locations every three months for the balance of
2005, at a cost of HK$30-50 million each.
Most Mocha locations will be linked to two- or three-star hotels, the company
said.
zach.coleman@singtaonewscorp.com
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