HK Disneyland will soon become happiest place for Sheeran fans

| Daphne Li 11 Jan 2019

Multiple Grammy winner Ed Sheeran will host two outdoor concerts at Hong Kong Disneyland in April.

The concerts, marking Sheeran's first-ever outdoor performance here, will take place at the Fantasy Road Outdoor Venue on April 17 and 18.

A year after hosting six concerts for wildly popular Taiwanese rock band Mayday, the theme park has opted to rent out its venue to one of the most popular singers in the world.

The Taiwanese band held its 2018 Life Tour at an open area next to Disneyland's amusement park last May, when more than 120,000 flocked to the concerts.

A spokesman said the success of Mayday's concerts has reflected Hong Kong Disneyland's desire to hold more events, which help draw in young tourists and expand the theme park's customer base.

Staying true to its previous business tactics, Hong Kong Disneyland is planning to launch discount holiday packages for visitors after they purchase concert tickets.

A list of 30 rules for concertgoers was outlined for Mayday's performances, including a ban on folding chairs and selfie sticks. However, it remains unclear whether the same rules will apply this year.

Sheeran is a Grammy and Brit Awards winner and was recognized by the International Federation of the Phonographic Industry as the best-selling recording artist in the world in 2017. He is also a songwriter whose album "" (Divide) has sold over 16.5 million copies worldwide.

The 27-year-old released his debut album "+" (Plus) in 2011, and it featured the United Kingdom's biggest-selling debut track The A Team.

In 2014, Sheeran returned with his second album "x" (Multiply), which was named one of the top-selling albums of all time by the Official Charts Co.

Sheeran planned to hold a concert in Hong Kong in November 2017, but was forced to cancel after he broke his right wrist and left elbow in a biking accident.

In addition to his upcoming concerts in Hong Kong, he also announced the remaining dates of his shows in Asia, which includes those in Tokyo, Osaka, Seoul, Singapore, Bangkok and Jakarta.

To combat ticket scalping, the pop star and his team are adopting a personalized ticket selling system, which means the name of the buyer will be printed on the ticket.

Buyers may be required to provide their ID and ensure it matches the name on the ticket to gain entry on arrival. Tickets, priced between HK$888 and HK$1,288, will go on sale from 10am on January 17 and be available via HK Ticketing's website.

daphne.li@singtaonewscorp.com

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