Tencent eyes US game market

Business | Bloomberg 12 Nov 2019

China's Tencent (0700), the world's largest videogame company by revenue, is looking to make more games for US consumers through its partnership with Japan's Nintendo, the Wall Street Journal reported.

Tencent, which dominates its home market with smartphone and personal computer games, has acquired stakes in U.S. game makers including Epic Games, creator of "Fortnite," and Activision Blizzard Inc., publisher of "Call of Duty." But the Chinese company doesn't yet have a significant direct presence in US console games.

The US market is a prime target for growth, especially because China has begun putting limits on games, including a curfew for players under 18 years of age.

"What we want is to expand from China, and one target is console game players in the US and Europe," said a Tencent official.

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