Dye another day

Technology | 5 Nov 2019

You don't need to be psychic to predict that L'Oreal Professionnel's new MajiFashion hair color is going to be big among Asian bloggers.

Developed based on the signature hair color series Majirel, which has over 40 years of history, the dye is designed for Asian hair and leaves a veil of translucent color to accentuate the hair.

To celebrate the launch, L'Oreal's professional hairdressing team has created 11 secret-recipe hair color formulas. Some, like Caramel and Black Tea Latte, are more subtle, but partygoers can try Violet Grey or Silver Mine Green. Note that the dye should be applied only by trained stylists.

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