New homes launched in West London regeneration hotspot

Money Glitz | 18 Oct 2019

When you buy into the brand new apartments of Western Circus in Acton, West London, you stand to benefit from the £26 billion investment to transform

Acton into a vibrant cosmopolitan hub of London.

Presented by Barratt London, a market-leading residential developer with more than 60 years’ experience of delivering exceptional homes for Londoners, Western Circus offers a rare opportunity for you to enter a market with tremendous potential for growth.

Designed to give Acton a new identity, the wider 1,600-acre regeneration masterplan is the largest of its kind in the UK. It is envisaged that by 2050, 40,000 new homes will be created, alongside a new high street, two major campuses for Imperial College and London’s only high-speed transport interchange where HS2 meets Crossrail. Western Circus is one of the earliest housing releases in the area, giving savvy purchasers exclusive access to this growth hotspot.

When Crossrail is completed in 2021, journey times from Acton will be just nine minutes to Bond Street, 16 to Liverpool Street and 23 to Canary Wharf. The Zone 2 location is already the only part of London with all four compass points represented in its station names, with Western Circus positioned just a five-minute walk away from East Acton. Acton is just one stop on the Central Line from Westfield W12 (two minutes) whilst also benefiting from fast access to Heathrow Airport, only a 30-minute journey by car.

“Acton is arguably the most accessible place in West London, but despite the extraordinary connectivity of this area, housing options have historically been limited,” says Ed McCoy, Barratt West London Sales Director. “Western Circus aims to help realign this imbalance, giving first-time buyers a chance to get on the ladder.”

“The Crossrail route is pipped for profit in an otherwise uncertain London property market,” observes McCoy. “Although in its infancy, the comprehensive regeneration of Acton aims to create a vibrant community with fast transport links and diverse affordable housing options.”

“The opportunity for capital growth here is phenomenal,” he emphasizes. “Acton is significantly more affordable than neighbouring Chiswick and Ealing, but over the next decade is set to emerge as a high-flyer to rival White City.”

Comprising 364 homes, together with a supermarket and community café, Western Circus is spread over six brand new blocks with attractive brick facades. Its new one, two & three-bedroom apartments have been specifically designed with community in mind, with cycle storage for 500 bikes, landscaped gardens for families to enjoy and car club provisions.

Sustainability initiatives include solar panels on the tallest buildings to generate cleaner energy for the communal facilities, while a centralised Combined Heat and Power facility will provide residents with an efficient supply of electricity.

Each apartment will have a have a balcony, terrace or winter garden, and provides light-filled open-plan living spaces finished to a contemporary design, with state-of-the-art appliances and floor-to-ceiling windows. Apartments on the upper floors will enjoy panoramic views of West London, looking across the pleasantly landscaped setting.

“By providing homes with a plethora of community amenities, we are focused on creating an atmosphere where people want to live and stay – families and professionals alike,” concludes McCoy.

Scheduled for completion from summer 2021, the development also offers a Rental Guarantee Scheme with a 5% gross return for 24 months*. Prices for Western Circus start at £469,000.

Western Circus

Address: Western Avenue, Acton W3 7XX, London

Layouts: 1, 2 & 3 bedroom apartments

Developer: Barratt London

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