Trendy shares being served

| Siu Sai-wo 13 Aug 2019

The local stock market has been going down in recent days, but individual stocks are bucking the trend.

One of these is Nissin Foods, the share price of which is surging to new heights after announcing a positive profit alert.

Nissin Foods, which has a workforce of more than 3,000, has been growing rapidly in the Hong Kong and mainland region.

A colleague reminds me this company is a frequent winner of JobMarket awards for outstanding employers. Prizes it has won include the Best Graduate Employers award a few years ago for excellence in young employees training and the Asia Pacific Outstanding Employer Award with winning training schemes like Mian Zhi Da Ren, or noodle achiever.

Sharing his experience in personnel training, chief executive Kiyotaka Ando highlights the importance of talent recruitment for attracting young customers.

A third-generation management member of the Ando family - inventors of instant noodles - he has come up with many innovative ideas since taking the helm. And for good measure he has the looks of a movie star!

The company had been aspiring to go public and eventually launched its initial public offering on the local main board in late 2017. But market conditions were poor when trading commenced, and its shares dropped below the offered price.

But its share price picked up when the market improved, and has been on a strong upward trajectory since, making it one of the best performing new shares in recent years.

The outlook for the share is bright, and a main reason for its success is in the company riding the rising high-end image of instant noodles in the fast-developing mainland consumer market.

Attention to staff training reflects a company's long-term vision, and I think that should be one of the less obvious but vital factors to be considered when investors are deciding whether to buy the shares of a company.

Siu Sai-wo is publisher of Sing Tao Daily

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