The new mercedes-benz CLA was introduced early this month at the prominent Mercedes-Benz Brand Centre at Zung Fu House in Chai Wan.
The car may have a small footprint, yet it is big on technology and probably is one of the major contributors to the already lofty visibility of the brand in Hong Kong.
There is a proven winning formula for the compact CLA, it seems: style over function.
Based on the platform of the new A-Class hatchback, the CLA gets a three-box styling with a slightly extended trunk and a swept back roofline.
Practicality plays second fiddle to style in a CLA, as anyone who considers himself tall have been at the back of one can surely tell.
The compact four-door coupe - as Mercedes-Benz insists on calling it - has proved to be a commercially successful variant of the Mercedes-Benz A-Class. Various sources confirmed that 750,000 units of the first generation have been delivered to customers worldwide. Many of the CLA owners were new to the brand.
Will this second generation CLA continue to attract newcomers to the star? People will be wise not to bet against it as Mercedes-Benz has made this new car as appealing as possible.
For starters, the all round body panels have been modernized to give a flair of being more striking and playful at the same time.
The interiors, meanwhile, are tech-heavy and the brand uses the description "youthful avant-garde."
The facade is dominated by a centrally positioned, dash-mounted monitor and circular air vents, made with expensive-looking materials.
The design is not minimalist, but overall it is clean and uncluttered.
Technology plays a part here. The MBUX Interior Assist, for example, comes with non-contact gesture capability.
In addition, the sophisticated "Hey Mercedes" voice control system is now available with the new compact coupe.
The new compact four-door coupe grows in dimensions, both exterior and interior.
In a rare practice, the luxury carmaker lists in detail the individual gains in millimeters of a comprehensive range of body and cabin measurements.
This page is not to copy the numbers, but there will be better head and elbow room for front-seat occupants. Likewise, rear-seat passengers shall be pleased with additional elbow and shoulder room.
Not exactly new is the powertrain of the car, featuring a 2.0-liter turbocharged four-cylinder engine rated at 224PS and 350Nm respectively, while the seven-speed double-clutch transmission has also proved its worth in its predecessor.
As it is the first model to hit the Hong Kong market, the CLA 250 can be yours starting from HK$469,000.