Ngong Ping 360 has announced summer promotional offers as well as the appointment of Andy Lau Wai-ming as new managing director.
The biggest difference between Lau and his predecessors is that he is the first "home-grown" company chief.
The cable car company is a subsidiary of MTR Corp, and its previous executive heads were seconded from the railway firm and returned to take up senior positions after serving their terms.
Lau, however, applied to join at the time the company has just been set up and under the management of an Australian firm, so he is a founding member of the operation even though he is relatively young.
He used to work for Swire Properties and had taken part in marketing many familiar projects, including Ocean Shores, StarCrest and Les Saisons during the SARS epidemic.
Subsequently, Lau had the opportunity to switch to property management, and when Ngong Ping 360 was recruiting, he applied and was accepted. Then he rose through the ranks over the years to become managing director.
Lau has witnessed the ups and downs of the cable car business literally and figuratively. He observes that among sightseeing attractions the company's costs on infrastructure is not high. So its return on investment is not bad, as is stated in its annual reports.
When the Hong Kong-Zhuhai-Macau Bridge opened last year, Ngong Ping 360 ridership surged with the number of mainland visitors. Now that the initial "bridge effect" is tapering off numbers have returned to normal.
To sustain ridership growth, Lau says, the company will be enhancing the attractiveness of Ngong Ping Village and collaborate with neighboring tourist spots like Po Lin Monastery and Tai O.
There are many interesting places to visit in Ngong Ping. Lau says visitors should find the recently refurbished Wisdom Path a good location for taking photographs.
Siu Sai-wo is publisher of Sing Tao Daily