Late last month, BMW Hong Kong played hosts to the unveiling ceremony of the new X7 and M850iA at the stylish Ritz-Carlton, Hong Kong.
These are two brand-new premium models of the luxury carmaker. The distributor made the best of the opportunity to launch the BMW Excellence Club with the exclusive membership given to buyers of the 7, 8, X7 and M Series.
The Own the Moment themed VIP preview attracted some 500 guests.
It is understood that the X7 has proved itself to be a serious contender in the luxury SUV segment. Before the preview, over 70 units of the new 7-seater SUV were sold, according to our source close to the distributor. The new vehicle is available in either 6- or 7-seat configurations.
The Pure Excellence version (HK$1,298,000 up) is most popular among the new car buyers. Those who made the decision to buy the majestic SUV early can get delivery of the vehicle imminently, whereas those new to the waiting line may have to wait until late this year or early next year.
The X7 xDrive40i features a 3-liter turbocharged straight-six engine rated at 340PS. The cabin is spacious, although occupants of the third row seats may not necessarily agree.
After two decades of hiatus, the new 8 Series comes back alive in the automotive world.
In fact, it is the highest positioned series in the current BMW family structure, as it was in the 1990s, when the first generation of the 8 Series was manufactured.
Said to be developed alongside the M8 GTE race car, with a 4.4-litre V8 twin-turbo engine capable of producing respectively 530PS and 750Nm, BMW is successful in delivering the message that the reincarnated M850iA is a powerful sporty coupe.
Yet, power is not the only appealing attribute of the flagship coupe of the Munich-based car manufacturer. The 2+2 coupe comes equipped with BMW's leading edge control systems to help the driver keep the best possible control of the powerful GT, while the use of luxurious materials and decorative elements ensures that the new 8 is the flag bearer of the brand.
The M850iA Coupe customers will get the car, priced HK$1,798,000 up, delivered in the third quarter of the year.