V for victory

Education | 25 Jun 2019

Within months of launching the Shaping Facial Lift in 1998, Clarins knew it was onto something. Twenty-one years on, that contouring serum, created to give Asian women the V-shaped face they dreamed of, continues being a bestseller.

Clarins is constantly tweaking the formula to move with the times. The new fifth generation (HK$660), has taken the concept one step further: creating a personalized V-shape.

The secret behind its gravity-defying formula? Agropyron, a plant known for its role in fighting soil erosion. Clarins researchers have found that the plant is responsible for an impressive 158 percent increase in collagen, making it ideal in reinforcing the skin’s support network and maintaining tissues in place.

Website: www.clarins.com.hk

 

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